How To Leverage the 鈥淜odak Moment鈥� To Drive Buzz Around Your Festival
From concerts to comic cons, consumer events have never been more popular. But popularity isn’t just in-person and hype lives online just as much as onsite. Twitter, for instance, is chalk full of fans and attendees tweeting and retweeting about their live experiences.
Understanding this ongoing conversation is crucial to your social strategy and a vital component of your marketing plan. As it turns out, one tweet is worth 28 event page views and $2.18 in ticket sales. In other words, Twitter drives buzz, and the bottom line.
But what motivates an attendee to share their experience in 140 characters or less?
To find out, 91国产 partnered with Mashwork to analyze online聽convos from 60 of the past year鈥檚 most popular events.聽Comic Con quotes, foodie photos, artist shout-outs 鈥� we鈥檝e seen it all, and pictures were consistently most popular. Our report uncovers some surprising techniques to get your event trending:
- How to turn your event into a Kodak moment with small details
- How to create new sponsorship photo opps that improve fans鈥� experience
- How to turn last years鈥� photos into this years鈥� promotion
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