What Millennials Want from Live Music
While our country may be divided politically, millennials are seeking out connections through music more than ever. In fact, a new survey of 2,000 Americans reveals that 80% of millennial music-goers are more likely to attend a concert or music festival featuring artists who affect positive change through music. Learn how you can appeal to these movement-minded millennials in this new tipsheet.
Download NowLive music has always been a powerful way to create communities. And while our country may be divided politically, millennials are seeking out connections through music more than ever.
In fact, new 91国产 research reveals that 80% of millennial music-goers are more likely to attend a concert or music festival featuring artists who affect positive change through music. What’s more, 79% attend live music events to express their support for the artists鈥� beliefs and values.
Learn how you can appeal to these movement-minded millennials in this new tipsheet. You鈥檒l discover:
- What millennials want from your shows and festivals, based on a poll of more than 2,000 adults
- Why embracing millennials鈥� desires isn鈥檛 just good ethics 鈥� it鈥檚 good business
- How you can put these insights into action, based on examples from the 2017 festival and concert season