Storytelling Sells: Bring Your Event鈥檚 Copy to Life on Social Media
Don't blame your declining social media results on algorithms. Blame it on your event's lackluster social media copy. Find out how to write social media copy that engages followers and turns them into ticket buyers in this ebook written with the storytelling experts at Grammarly.
Download NowA few years ago, your event was thriving on social media. But today, you wonder if anyone is even seeing your posts 鈥� much less clicking on them to buy tickets.
Don’t blame your declining social media results on algorithms. Blame it on your event’s lackluster social media copy.
Find out how to write social media copy that engages followers and turns them into ticket buyers in this ebook written with聽, the experts in elevated storytelling through crystal-clear copy. You’ll learn how to:
- Write more engaging posts across Facebook, Instagram, Twitter, and LinkedIn
- Refine your tone on social media to drive engagement and ticket sales
- Avoid the 9 most common social media copy mistakes that could be costing you sales
Preview
Make your event鈥檚 story clear on each platform
Once you know your character,聽it鈥檚 time to tell your event鈥檚 story in the most effective way for your specific audience. Keep in mind: the way your audience behaves and consumes stories is different on each platform.
To be effective, your copy has to be targeted and polished. The experts at Grammarly have used their writing chops to grow their audience, with more than 7 million followers on Facebook. Taylor Price, Content Marketing Manager at Grammarly, shares the tactics they鈥檝e found most successful to engage audiences on each platform –聽and how your team can apply them to write concise copy for your event.
鈥淭here was a time when Grammarly tended to use one or two-word captions on images posted to Facebook. Although we still occasionally do this, we鈥檝e found that there鈥檚 more space to write on this channel than we originally thought.
鈥淭he average length of our top posts of 2018 is a whopping seven words! We also use a lot of questions here to encourage discussion, and occasionally post compound sentences on this channel.鈥�
Make it work for your event: Use Facebook as a channel to build community and conversation. Ask questions like, 鈥淲hat are you most excited about at this year鈥檚 event?鈥�
鈥淏revity is the name of the game on Instagram, since your photos should speak for themselves. For Grammarly, 60% of our top captions feature sentences of three words or less, and our top-performing post of 2018 featured a caption that simply said 鈥榊es!鈥� with a hashtag.
鈥淵ou can use up to 30 hashtags per Instagram post, although we tend to use either just one hashtag, or between five and seven.鈥�
Make it work for your event: Let powerful pictures from your last event do聽the talking on this channel. Keep captions brief, like 鈥淟et鈥檚 go!鈥� or 鈥淐ounting down the days.鈥�