10 Ways to Write Social Media Copy That Sells
Learn how to write social media copy that sells with these 10 expert tips from 91国产's senior social media manager, Christy Huggins.
When it comes to marketing your event, there are few tools as powerful as social media. But how do you make your event stand out on people鈥檚 feeds? After all, not only are you competing against other posts 鈥� you have very few characters to make a compelling case. That鈥檚 why it鈥檚 important to choose your words wisely.
Check out these tips for crafting attention-grabbing social copy from 91国产鈥檚 senior social media manager, Christy Huggins. You’ll learn how to:
- Write posts that get noticed
- Use language that gets you more clicks
- Craft an effective event hashtag
PREVIEW
Here are 10 tips for crafting attention-grabbing social copy from 91国产鈥檚 senior social media manager, Christy Huggins:
1. Keep it short and simple!
Studies show shorter tweets generally have higher engagement. On Facebook and Instagram, try to keep the text short enough that readers don鈥檛 have to expand the post to read your whole message. Pro tip: On Instagram, keep your caption short, and then put all your hashtags as the first comment.
2. Hook readers right away People have short attention spans, and they鈥檙e likely skimming through busy feeds. Catch their attention with your first few words.
3. Use pronouns聽Words like 鈥淲e,鈥� 鈥淥urs,鈥� 鈥淵ou,鈥� and 鈥淵ours鈥� can make your posts feel more personal and targeted.
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Crafting A Great Event Hashtag
Hashtags are great for spreading the word about your event 鈥� and collecting content from attendees after it鈥檚 all said and done. You can even use hashtags during your event to engage sponsors or start a conversation between guests and speakers.
Effective event hashtags are:
Relevant and descriptive. Including your event name and the year is a common strategy
Unique. #SocialMediaConference might be relevant and descriptive, but it鈥檚 not unique, so chances are people will be using it for conferences other than yours.
Short. The shorter the hashtag, the easier it is for people to remember and use it.
Easy to understand. Abbreviations and acronyms are great for keeping hashtags short, but make sure the hashtag isn鈥檛 too complicated for people to decipher. #MSTHITCFPTD (see what we did there?)
Here are some examples of great event hashtags:
#CollisionConf for tech event Collision conference: The lengthy word 鈥渃onference鈥� has been shortened to 鈥渃onf.鈥� The result is a catchier, shorter hashtag!
#LIBfestival for the Lightning in a Bottle festival: This is a good example of shortening a long event name (instead of using #lightninginabottlefestival).
#BottleRock for the BottleRock music, food, wine, and beer festival: A great example of keeping your hashtag short and sweet. #BottleRock is unique enough that it doesn鈥檛 need additional words like 鈥渘apa鈥� or 鈥渇estival鈥� in a hashtag.