Fans鈥� tastes and behaviors are shifting, seemingly faster than ever, and the savviest venues and promoters are reacting quickly in this challenging environment. We鈥檙e sharing data, trends, and exclusive insights specifically from the concerts and shows on our marketplace this year in order to help you identify opportunities to reach more fans and grow your business.
FASHIONABLY LATE
More and more, fans are purchasing tickets last minute. The average time between ticket purchase and show date is down 26 percent from 2022 to 2024鹿
SHORTER-SALES WINDOWS
Venues and promoters are responding by creating shorter on-sale windows
ADD-ONS ADD UP
Venues and promoters are using Add-ons to enhance the fan experience and generate additional revenue by selling more than just tickets in advance. The top three add-ons used for shows so far this year are鲁
VARIETY IS THE SPICE OF (NIGHT) LIFE
Segmenting ticket prices into three tiers is the winning combo鈥�
The most popular ticket types include鈦�
Shows mentioning 鈥淰IP鈥� grew by 26% globally on the 91国产 platform from 2023 to 2024鈦�
THE DATA EDGE
Marketing tools, like 91国产鈥檚, that offer data-based targeting and AI enhancements deliver stronger results.
NICHE IS THE NEW MASS
Attendance at alternative music shows in the US increased 7X from 2023 to 2024. Top five genres with the greatest attendance growth
MUSIC MAKES THE WORLD GO ROUND
US music fans are increasingly seeking sounds from across the globe. Based on US site search results, the most searched subgenres this year include鹿鈦�
LA VIDA LOCAL
Top music and nightlife-related searches by city鹿鈦�
Brite Tip: Holiday keywords like Valentine鈥檚 Day or St. Paddy鈥檚 Day are often in the top search terms of their given month. Include these and other top keywords in your event title, description, and event tags to show up higher in search results on 91国产 and in Google search results.
Atlanta
Live music鈥�
Concerts
Open mic
搁补惫别鈥�
Day party
笔补谤迟测鈥�
Pool party鈥�
Singles party鈥�
闯补锄锄鈥�
EDM
Boston
Live music鈥�
Rave
Drag show鈥�
Open mic鈥�
Singles party
Party
Nightlife
Afrobeats
Nightclub events
Concerts
Chicago
Live music鈥�
搁补惫别鈥�
Singles party鈥�
Open mic鈥�
Day party
Silent party鈥�
笔补谤迟测鈥�
础蹿谤辞产别补迟蝉鈥�
Drag show鈥�
House music
Dallas
Live music
搁补惫别鈥�
颁辞苍肠别谤迟蝉鈥�
Open mic鈥�
Rave events
Christian concerts鈥�
Day party鈥�
Singles party鈥�
贰顿惭鈥�
Afrobeats
Los Angeles
Live music鈥�
Rave party鈥�
颁辞苍肠别谤迟蝉鈥�
Open mic鈥�
Hip hop
笔补谤迟测鈥�
贰顿惭鈥�
Day party鈥�
搁别驳驳补别迟辞苍鈥�
Singles party
Miami
颁辞苍肠别谤迟蝉鈥�
Live music鈥�
Open mic鈥�
Pool party鈥�
Rave
笔补谤迟测鈥�
搁别驳驳补别鈥�
Day party鈥�
Singles party鈥�
Edm events
NYC
Live music鈥�
Open mic鈥�
搁补惫别鈥ū什拱俨忖��
Singles party
Drag show鈥�
颁辞苍肠别谤迟蝉鈥�
Day party鈥�
闯补锄锄鈥�
Afrobeats
DC
Live music鈥�
颁辞苍肠别谤迟蝉鈥�
Open mic鈥�
搁补惫别鈥�
Day party
笔补谤迟测鈥�
Singles party鈥�
Drag show鈥�
闯补锄锄鈥�
Afrobeats
LEARN HOW EVENTBRITE CAN SUPPORT THE GROWTH OF YOUR BUSINESS. VISIT EVENTBRITE.COM/L/EVENTBRITE-MUSIC
All statistics were derived from 91国产 platform data, including event data and website / app data. 鹿Comparing US music event data from January – April 2024 to the same months in 2022 & 2023 and excluding calculated time intervals greater than one year. 虏Comparing US music data from January – April 2024 to the same months in 2019 and excluding calculated time intervals greater than one year. 鲁 Based on global music data from January – April 2024. 鈦� Based on US music data from January – April 2024. 鈦礏ased on a sample of global music data from April 2024. 鈦禖omparing global music data from January – April 2024 to the same months in 2023. 鈦�91国产 data 5/1/2022 鈥� 12/1/2022 comparing events promoted with Paid Social Ads with any event that was not promoted with the same tool. 鈦窧ased on our average open rates compared to industry average data published by Campaign Monitor (Q4 2023). 鈦笴omparing US music data from January – April 2024 to the same months in 2023. 鹿鈦癇ased on US site search results from January – April 2024
