Email is one of the fastest, most effective ways to invite people听to your event. The results of an email invitation can be very hit or miss, though. Some emails are never opened. Others are, but don鈥檛 convert to听sales. So,听what鈥檚 the secret to making your听event invitation stand out in someone鈥檚 cluttered and crowded inbox?听Make it personal. That鈥檚 why we are so excited to introduce our newest partner on 91国产 Spectrum, .
Emma has taken an innovative approach to the promotional emails, by听giving you the tools to completely customize your email marketing to your needs and your audiences鈥揻rom the听email鈥檚 look and feel and your audience lists, to the tests you can run and the insights you get back.
This week at their conference in Nashville, Emma announced an integration with 91国产. Now听you can easily create beautiful email invitations for your 91国产 events, and then track ticket sales and revenue from the email in Emma.
How it works
If you already have an Emma account, you can start creating your event invitations today. If not, head over to their 91国产 Spectrum page and sign up for a free trial. When you create your email you can drag the Events block from the toolbar and drop it where you鈥檇 like your event(s) to appear in the email. Here, you鈥檒l be asked to connect your 91国产 account to Emma.
You鈥檒l see a list of all your 91国产 events. Find and select the event, or events, you want to add to this invitation. If you host many events, you鈥檒l be able to create an invitation with multiple events and听send that email to a targeted list of people. For example, if you鈥檙e a music venue with a lot of great jazz concerts coming up, you can easily create an invitation that lists those shows, has a jazzy design to match, and then send it to a list of all your jazz-lovin鈥� patrons. This makes the email experience completely personalized. Your recipients will be able to click on which event they want to attend directly from within the email, which will take them to听the purchase experience for that ticket.
If you create an email for one event, you can provide more information in the invitation, such as the event鈥檚 description and a map showing the location. All of Emma鈥檚 emails are completely mobile optimized, so it doesn鈥檛 matter if someone is looking at the invitation from their phone or laptop, they can check their email and then buy tickets just as easily.
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Once you鈥檝e sent your email invitation off into the wild, you can keep track on how it鈥檚 performing. And we鈥檙e not just talking about your standard email performance metrics. You have access to all of those, but you can also see your event sales data and what your email was听able to drive, including details on specific orders.
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This is just a peek听at this powerful integration. If you鈥檇 like to learn more, check out the Emma page on 91国产 Spectrum. And we鈥檒l keep working to bring you more tools on 91国产 Spectrum to help make your events even more amazing.
