We love BROs. In fact, we would even say that bros are what make our jobs at 91国产 so great! When you hear 鈥淏RO鈥�, you probably think popped collars and fist pumping. But at 91国产, a BRO signifies a magnificent influencer, a selfless crusader, and our best friend. Let鈥檚 break it down, shall we?
B.R.O. noun /br艒/
1: 聽Abbreviation for Blood Runs Orange
2: 聽Someone who loves & evangelizes 91国产 (just because)
A while back, we identified 91国产 users who have selflessly helped us spread the good word. These BROs play an integral part in the growth of our local communities. As our unofficial brand ambassadors, BROs frequently attend events they find on 91国产, raise awareness about events via social media, refer 91国产 to potential event organizers, and latch on to all things 鈥渂rite鈥�.
As an event organizer, identifying your own BROs is one of the best things you can do to build awareness about your event or brand. Here are some tactical ways to identify them and begin building your own ambassador program.
1) 聽聽The Cyber BRO: Set up a few keyword searches for your event or brand on social media channels and see who鈥檚 talking! Is there someone who RTs your events often? Someone that frequently mentions you to his or her followers? Don鈥檛 just favorite, give 鈥榚m a retweet!
2) 聽聽The Network BRO: This BRO makes connections like a boss. They can be found slinging personal intros your way left and right. Acknowledge their generosity and ask what you can do for them.
3) 聽聽The Rollin鈥� Deep BRO: This BRO comes to every event and always brings a plus one (or four). Consider shooting an email to this BRO with a 鈥渢hank you鈥� and a complimentary ticket to your next event. If this person happens to cross function as a Cyber BRO, ask them to share your event with their social media networks in exchange for a free ticket!
Maybe you want to whip up an incentive program for your BROs, or maybe you鈥檒l send out the occasional handwritten 鈥渢hank you鈥� note. Either way, be sure to acknowledge them early and often!
Who are your BROs? Have you thanked your BRO today?聽
