are more likely to buy a ticket to an event after watching a livestream of the event or a similar event. But if you already use Facebook Live to promote your events and engage followers, you鈥檙e well aware of its advantages.
What you鈥檙e eager to know is how to up the ante and take your live video strategy to the next level. That鈥檚 why the Facebook Live team shared the strategies and tools events need to propel your broadcasts beyond the competition.
Facebook Live strategy #1: Use 鈥淟ive With鈥� to add the event-goer鈥檚 perspective
Invite your attendees to help tell your story to their own fans and followers with Facebook Live鈥檚 鈥淟ive With鈥� feature. Picture enormous numbers of your attendees going live at once, with a simultaneous broadcast shared on giant screens event-wide. The reach is exponential and the moment electric.
Facebook Live strategy #2:聽Go live from an external camera, or even a drone
when watching a livestream broadcast, so the ability to wire Facebook Live to devices beyond your iPhone can elevate your broadcasts to the realm of the pro.
Imagine an aerial pan of your festival as the music and revelry comes alive. Or a super crisp capture of the first person to cross the finish line in a marathon.
With Live API, you can add live support to other devices and stream higher-quality videos live to Facebook from, say, a drone or professional digital camera. With the right device, you can even add virtual reality (VR) capability or create 360 live video.
Facebook Live strategy #3:聽Use pre-recorded videos to go live
A handy little secret about 鈥淟ive鈥� video on Facebook? Technically, it doesn鈥檛 have to be live.
Yep, Facebook allows you to pre-schedule the airing of a video you鈥檝e already recorded 鈥� called a Premiere 鈥� as long as it鈥檚 original video that鈥檚 never before aired on Facebook or elsewhere.
This is a handy trick if logistics prevent you from airing live video featuring the right people, places, and things all at once. And it鈥檚 also a way to use live video without worrying about what might go wrong.
Once broadcast, the video is then saved to your page so future viewers can watch and rewatch. Viewers are able to Like, Share and comment just like they would with any other type of content.
Facebook Live strategy #4: Broaden your reach with Live crossposting
With Live crossposting, you can post your Facebook Live on another Page in addition to your own.
For instance, your live video announcement that a certain craft beer company will be sponsoring your event could also be shared on the beer company鈥檚 Facebook Page. You don鈥檛 need to upload it twice or share it directly. Simply establish a cross-posting relationship with that Page in advance and record the video using Live API.
Facebook Live strategy #5:聽Embed live videos on your event website
Don鈥檛 stop just broadcast your live videos on Facebook. Amplify its reach by embedding it directly into your event website as well. Cut and paste the URL of your live video to Facebook鈥檚 to generate the code you can paste into your site.
The trick is to decide which of your live videos to post on your site, especially if you鈥檙e recording live frequently. You may choose to always have the latest video displayed on your site, or pick and choose things with optimal impact, like guest speaker announcements or ticket-on-sale news.
Facebook Live strategy #6: Offer closed captioning
Your audience doesn鈥檛 have to be deaf or hard of hearing for closed captioning to be a good idea. Accessibility is important to all types of events. The more you make your event coverage accessible to all audiences, the more inclusive and popular your event becomes.
Using Facebook鈥檚 Live API, event marketers can add CEA-608 standard closed captions to Live videos for those who are deaf or hard of hearing. Viewers with closed captioning turned on will automatically see your captions on live broadcasts.
Make your live video do the work for you
Ready to start streaming live video that attracts new attendees and impresses old ones? Check out the full ebook, The Ultimate Guide to Using Facebook Live at Your Events, for more expert tips from the Facebook Live team.
