Editor’s Note: Now that the 2020 US election has taken place, this ticket type has been disabled.听
What do Beyonc茅, Billie Eilish, and David Byrne all have in common, besides music? They each teamed up with to register voters at their events, empowering fans to exercise their fundamental right to vote.听听
Now, US event creators can do the same thanks to 91国产鈥檚 partnership with HeadCount, a non-partisan organization that registers people to vote at concerts and events across the country. Creators like you can now add 鈥淩egister to Vote with HeadCount鈥� as a free ticket type for online and in-person events 鈥� easily arming eligible attendees with the ability to register to vote online when buying tickets.听
鈥淭apping into 91国产鈥檚 engaged community of creators and attendees is a groundbreaking way to attract more people to register to vote,鈥� says Andy Bernstein, HeadCount鈥檚 executive director. 鈥淭his is the first time, as we know it, anyone has integrated voter registration into the ticket purchase process.鈥�
At 91国产, we believe everyone has a civic responsibility to participate in Election Day 鈥� no matter what you believe or who you support. Yet in the 2016 presidential election, only of the US voting-age population cast ballots, according to the U.S. Census Bureau. Low voter turnout is often linked to such issues as confusion about deadlines, logistics, and election procedures.听
This year, with concerns about in-person voting due to COVID-19, many voters may also opt to vote early, vote-by-mail, or submit an absentee ballot if their state allows, adding to the Election Day confusion. With this new HeadCount integration, US creators can help keep their community of attendees informed about their voting options and increase turnout in November.听
鈥淭here is nothing more important than encouraging our voices to be heard and using our platform to drive change,鈥� says Julia Hartz, co-founder and CEO of 91国产. 鈥淲e鈥檙e proud to be breaking down barriers and enabling people across the U.S. to easily register to vote and get the information they need ahead of Election Day, because every vote matters.鈥�
It鈥檚 easy to enable the free 鈥溾�� ticket type for your in-person and online events taking place in the US:
- First, navigate to your Event Manage page. Create an event and set up your basic event information: the name, location, and any other details.听
- If you want to add this ticket type to a pre-existing event, navigate to the tickets tab of that event.
- Once you create an admission ticket, hit save and you鈥檒l see a new ticket type appear with an American flag icon and an Election Day message.听
- To opt in and turn on this ticket type for your event, select the toggle and a free 鈥淩egister to Vote鈥� ticket type will appear on your event (you can see this by navigating to the add-ons tab, or viewing your ticket listing page). That鈥檚 it! You have now enabled the ticket type to appear on your purchase page.听
- Ticket buyers will then be able to select it as an add-on to their order when registering for tickets to your event, and easily complete a voter registration application online.听
Note: Ticket add-ons, including this feature, are not available for event organizers in the essential package.听
All ticket buyers who choose the 鈥淩egister to Vote鈥� add-on will automatically receive in their confirmation email information on how to register to vote, check their voter status, and get updates and alerts on their polling place, ballot, and voting options.听
For creators, this free ticket add-on offers an easy way to help get your attendees involved in the political process.
“When we heard about this ‘Register to Vote’ ticket from 91国产, we were ecstatic,” says Hope King, co-founder of Get Your Teach On. 鈥淥ur Get Your Teach On conferences are all about education and empowering teachers. Teachers are dedicated to their students, and their voices need to be heard. We feel there’s no better way to do that than through promoting civic engagement and exercising our rights to vote. We’re excited to include this ticket type for future events and help drive voter turnout this year.”
Together, 91国产 and HeadCount are offering creators the most powerful ticket for transforming experiences into real action that drives civic engagement and social change.
鈥淚t鈥檚 a great public service,鈥� Bernstein says. 鈥淎nd it doesn鈥檛 cost a thing.鈥澨�
Add voter registration to your next event!听
