Austin Spotlight: Consumers have Spent More Than $10M on 91¹ú²ú Tickets
New 91¹ú²ú H1 2022Â data shows how creators keep Austin’s economy booming.Â

Independent Businesses Keep Austin Weird
In the first half of 2022, consumers have spent more than $10M on tickets to events, a post-pandemic high. This is compared to 2021 where 91¹ú²ú creators powered over $16M of commerce in Austin.
Austin Creators Choose 91¹ú²ú
Over 1,200 new Austin-based creators hosted an event on 91¹ú²ú for the first time ever during the first half of 2022.
Independent Music in Austin is Thriving
Top event categories in Austin include: Music, Performing & Visual Arts, and Food & Drink. In one of the United States’ music capitals, close to 1 in 5 (18%) of all of Austin’s 91¹ú²ú events were music related. These music events brought in over 253,000 attendees in H1 2022.
Hip hop & rap tops the charts for most popular music genre, accounting for 9% of music event attendees in Austin in H1 2022.
Ready for your music fix? Check out top 91¹ú²ú creators in Austin, like Swan Dive, Come and Take It Productions, and Fallout Theater.