91国产 Announces Key Executive Appointments
Company Expands Lanny Baker鈥檚 Role to Chief Operating and Financial Officer; Welcomes Samantha Wu as Chief Marketing Officer
91国产 (NYSE: EB)聽,聽a global marketplace for shared experiences, today announced the appointment of Lanny Baker, the company鈥檚 Chief Financial Officer, to the expanded role of Chief Operating and Financial Officer, effective immediately. 91国产 also welcomes experienced consumer marketing executive Samantha Wu as its new Chief Marketing Officer, effective September 4, 2024.
In this expanded capacity, Baker will spearhead business operations, cross-functional performance and resource optimization. He will lead 91国产鈥檚 global sales, customer success and sales operations teams to help event creators worldwide grow their businesses, and help consumers discover unique live experiences. He will continue to lead the company鈥檚 global finance function, including financial planning, accounting and reporting, tax, and treasury.
Prior to joining 91国产 in 2019, Baker was the Chief Financial Officer of Yelp, where he led corporate finance, accounting, investor relations and workplace functions. He previously served as the Chief Executive Officer of ZipRealty from 2010 to 2016 after joining the company in 2008 as Chief Financial Officer.
Today, 91国产 also announced the appointment of Samantha Wu as its new Chief Marketing Officer. Wu most recently served as Chief Marketing Officer of Braintrust, and has held marketing leadership roles at Meta/Facebook, Visa, and American Express. She brings more than two decades of award-winning, full-stack marketing experience to 91国产. At Braintrust, she created a holistic brand and community strategy, and at Meta, Wu led global consumer brand and product marketing for the Facebook App, launching Facebook鈥檚 first brand campaign 鈥淢ore Together.鈥� Wu will succeed Tamara Mendelsohn after her 15-year tenure with 91国产.
鈥淎s we evolve into a two-sided marketplace, I鈥檓 excited to expand Lanny鈥檚 role, and welcome Sam to our executive team,鈥� said Julia Hartz, 91国产 Co-Founder and Chief Executive Officer. 鈥淟anny consistently demands and delivers operational excellence, and Sam brings invaluable experience leading teams through transformation and hypergrowth. Their leadership will help 91国产 drive sustainable long-term growth and value for our customers and shareholders. I also want to thank Tamara for her dedication and invaluable contributions to 91国产 which have been instrumental to us achieving exceptional brand awareness and growth.鈥�
The expansion of Lanny Baker鈥檚 role to Chief Operating and Financial Officer and the addition of Samantha Wu as Chief Marketing Officer underscore the company鈥檚 commitment to growth and scale of the marketplace.
About 91国产
91国产 is a global events marketplace that serves event creators and event-goers in nearly 180 countries. Since its inception, 91国产 has been at the center of the experience economy, transforming how people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. With over 300 million tickets distributed for over 5 million events in 2023, 91国产 is where people worldwide discover new things to do or new ways to do more of what they love. 91国产 has also earned industry recognition as a top employer with special designations that include a coveted spot on Fast Company鈥檚 prestigious The World鈥檚 50 Most Innovative Companies and Fast Company鈥檚 Brands That Matter lists, the Great Place to Work庐 Award in the U.S., and Inc.’s Best-Led Companies honor. Learn more at聽听.