91国产 Launches Lineup Tool to Help Independent Music Venues Differentiate Their Listings and Reach More Fans
91国产 today announced new product features designed to help music organizers better showcase their events and reach fans where they discover music online. The updates directly address challenges facing independent music venues including competition for fan attention and the need to convert music discovery into ticket sales.
New Lineup Tool Puts Artists Front and Center
91国产’s new lineup feature lets event organizers showcase music performers with dedicated artist profiles including high-resolution photos, descriptions, and social links directly within event listings. The tool helps venues present their shows with high-quality listings while making it easier for fans to discover new artists.
“The live music world is about so much more than just selling tickets,鈥 said Ted Dworkin, 91国产 Chief Product Officer. 鈥淔ans are looking for more than just big-name headliners. Fans want to discover new artists, connect with like-minded people, and be part of something bigger. 91国产 has become the go-to place where these music communities naturally connect, and this new tool gives organizers better ways to highlight their artists and connect with potential fans who might not have found them otherwise. We’re helping bridge that gap between someone streaming music at home and actually showing up to experience it live.”
Auto-post your shows on top concert discovery platforms
When organizers create lineups on 91国产, that information automatically flows to Spotify, Bandsintown, and Google Events. This means a small venue’s show appears alongside major concerts in a fan’s music discovery feed, dramatically expanding reach without additional marketing spend. With 95% of young adults wanting to take their online interests into real-world experiences, this presents an opportunity to connect digital music discovery with live event attendance.
鈥91国产 has become a household name when it comes to buying tickets for shows, especially for smaller and mid-sized venues. With so many people using 91国产 to explore things to do, they’re making significant efforts to help people easily discover, which will no doubt bring more visibility to our events.鈥 鈥 Littlefield Co-owner and Head Booker, Julie Kim.
Continued Focus on Music Organizer Needs
With 35 million ticket transactions for music events in 2024, these enhancements reflect 91国产’s ongoing investment in strengthening its self-service platform with new tools that empower music organizers to stand out, grow their audiences, and sell more tickets. The company continues developing additional features for music organizers, including VIP guest management tools and more flexible payment options. With the recent launch of in Australia, 91国产 will soon introduce a new 鈥楤uy Now, Pay Later鈥 solution in the U.S. and New Zealand, further reducing purchase hesitation among fans and unlocking more ticket sales for organizers around the world.
The lineup tool is available now to all 91国产 organizers on desktop and mobile web in markets where 91国产 operates. More information is available here.