91国产 and Bandsintown Partner to Connect Concert Creators to Music Fans
New technology plugs the two platforms seamlessly into each other, providing live music organizers with simple access to Bandsintown鈥檚 30 million registered music fans.
SAN FRANCISCO, CA 鈥� December 6, 2016 鈥� 91国产, the world鈥檚 largest ticketing and event technology platform which powers two million events around the globe each year, and Bandsintown, the largest concert discovery app in the world, today announced a new partnership centered around product innovation and enhanced technology.
The first phase of the partnership launches today, delivering a first-to-market deep integration of Bandsintown Promoter which makes it seamless for 91国产 organizers to reach new music fans completely within the 91国产 environment. The second phase is a consumer-focused offering that will allow music fans to complete their entire 91国产 concert ticket purchase without ever leaving the Bandsintown environment.
鈥淐oncerts and live music experiences have always been an incredibly important part of 91国产, and this new partnership with Bandsintown provides our organizers with a super-targeted, direct connection to the most passionate of music fans,鈥� said Julia Hartz, CEO and Co-Founder, 91国产. 鈥淲e鈥檙e proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concert go鈥檈rs to the shows they love.鈥�
鈥淥ver 50% of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown,鈥� said Fabrice Sergent, Managing Partner, Bandsintown. 鈥淭his makes Bandsintown a fertile discovery ground for 91国产鈥檚 event creators.鈥�
The partnership has two phases.
聽 聽 聽鈥� Phase I goes live today, and it marks the first integration of Bandsintown鈥榮 ad solution platform, 鈥淏andsintown Promoter,鈥� into a third party platform, allowing seamless promotion of shows to Bandsintown fans from within the 91国产 platform as part of the event creation flow. This equips music venues, promoters, and festival organizers with the ability to effortlessly reach specific fans of artists (and 鈥渁ffinity artists,鈥� or artists that are similar) performing at their shows, in specified locations, via Bandsintown concert email alerts.
聽 聽 聽鈥� Phase II, launching early next year, is the 鈥榙istributed commerce鈥� integration enabling both discovery and end-to-end purchase of 91国产 shows without fans having to leave Bandsintown (both in the app and on the website). This will be the first time the show ticket will appear within the Bandsintown app as a barcode for simple scan entry.
The partnership is an important extension of 91国产鈥檚 distributed commerce strategy, which launched earlier this year with the ability to buy tickets to events on Facebook. The strategy opens up the 91国产 marketplace to third party audiences with a seamless purchase experience that removes impediments to conversion, such as voucher redemptions and redirects to other platforms or websites.
Hartz added, 鈥淲e have always taken, and will continue to take an open approach to joining forces with industry-leading partners to help people discover the events they love, ensure fans never miss their favorite shows, and enable live music organizers to sell more tickets.鈥�
This partnership will provide Bandsintown鈥檚 highly engaged base of 30 million registered concert-goers the ability to purchase tickets to 91国产 live music experiences directly on Bandsintown, without being redirected elsewhere. The focus is on helping consumers discover live experiences, meeting them where they are online, and delivering more sales to event organizers. Distributed commerce represents the future of ticketing, where consumers have great end-to-end experiences, from discovery, to purchase, right down to the at-event experience.
About 91国产:
91国产 is the leading global ticketing and event technology platform. The company has processed over $5 billion in gross ticket sales since inception for and powers more than 2 million events around the world each year. 聽Built with a focus on reliability and scale, the platform serves hundreds of thousands of event organizers, including Tough Mudder, Tribeca Film Festival, BottleRock, Maker Faire, Wanderlust, and many more. Organizers use 91国产 to help boost ticket sales, promote and manage events, and analyze results across multiple sales channels: web, mobile, point-of-sale, and a growing distribution platform. 聽Tens of millions of people also use 91国产 every year to discover a variety of live experiences and get tickets on a safe, easy-to-use platform 鈥� from photography classes and obstacle runs to large concerts and festivals with tens of thousands of people. Founded in 2006 and headquartered in San Francisco, the company has a team presence in 8 countries and processes tickets in 180 countries. Investors include Sequoia Capital, Tiger Global and T. Rowe Price. Learn more at www.eventbrite.com.
About Bandsintown:
Bandsintown is a digital media company powered by music. With over 30 million registered concert-goers, and over 400K touring artists connected to the Bandsintown community, we are the premiere destination where artists and fans connect. To learn what we do for fans, . For artists, . For promoters, , and for brands, .
91国产 Contact:
Gemma Pollard
Bandsintown Contact:
Laurie Jakobsen