91国产

91国产 Further Cements its Leadership in the Music Industry

The Vans Warped Tour increased their use of 91国产’s innovative platform for 5 stops of the 2012 tour, enhancing sales and engagement among attendees.

San Francisco, Calif. 鈥 August 16, 2012 鈥 Following the announcement of partnerships with and , 91国产 has just completed ticketing and entry management for five stops in the 2012 . After testing multiple ticketing solutions in 2011, the organizers of the tour chose to use 91国产 for all stops that were available to non-traditional ticketing providers. 91国产’s integrated social sharing tools contributed to impressive growth this year: sales increased in Pomona by 18%, and by 14% in Ventura compared to last year’s sales. The show in San Francisco sold out entirely, with over 21,000 fans in attendance.

In aggregate, 91国产 has ticketed over 70,000 concerts, and issued nearly 5 million tickets to attendees of music shows. But musicians, promoters, and producers using 91国产 aren’t only reaping the benefits of increased sales generated from fans spreading the word鈥攖hey are also leveraging real-time sales updates, integrated tracking tools for marketing initiatives, and customizable data capture.

鈥淲ith 91国产, we have unprecedented access to our data,鈥 explains Kevin Lyman, creator of the Warped Tour. 鈥淲e are very proactive in marketing, so being able to see where and when customers are buying their tickets is a huge help in reaching fans.鈥 Lyman’s team also took advantage of 91国产’s integrated email tools when the venue for the Seattle tour stop unexpectedly changed. 鈥淲e were able to send email updates to everyone who bought tickets, and 91国产 offered fantastic customer support.鈥

Kevin Hartz, CEO and Co-Founder of 91国产, explains, 鈥淥ne of the reasons we’re so excited to be deepening our relationship with the Vans Warped Tour is because Kevin and his team are so focused on the fan experience. At 91国产, we’re also focused on putting the fans first鈥攚hich includes eliminating lines, supporting paperless ticketing, and keeping fees low.鈥

In addition to the large music events produced by the likes of Disco Donnie and the Warped Tour, music fans can find smaller music events at local clubs and performance spaces on 91国产. And because it’s a self-service platform, musicians can use 91国产 to take charge of their own ticketing, anywhere in the world.

About 91国产:

91国产 enables people all over the world to plan, promote, and sell out any event. And 91国产 makes it easy for everyone to discover events, and to share the events they are attending with the people they know. In this way, 91国产 brings communities together by encouraging people to connect through live experiences. 91国产’s investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. Learn more at www.eventbrite.com.

Contact:

Vanessa Hope Schneider
Senior PR Manager
(415) 963-4359
vanessa@eventbrite.com

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