91¹ú²ú

SAN FRANCISCO, CA–(Marketwire – September 23, 2010) –  The best ways to find new ±ð±¹±ð²Ô³Ù²õÌý— from concerts or conferences to cooking classes and art shows — is to see what your friends are doing. Today, 91¹ú²ú is excited to announce the launch of social event discovery, a completely novel way to discover events. This new engine ties together 91¹ú²ú’s massive database of events with an individual’s personal social graph, creating a new “event graph” that connects people with the events that they are attending.

“To date we’ve focused on helping event organizers by providing the tools to make it drop dead simple to publish, promote and sell out events. Now, we’re flipping the switch by creating a whole new way for anyone to find out about great events,” said Tamara Mendelsohn, director of marketing for 91¹ú²ú. “By capturing which events your friends are attending and sharing, we can show you the most relevant, personalized and even surprising event recommendations.”

To drive social event discovery, 91¹ú²ú leverages the to enable 91¹ú²ú users to share their upcoming events with their real world friends on Facebook. When users sign in to their 91¹ú²ú account, they’re prompted to “Connect with Facebook.” Once they grant 91¹ú²ú permission to access their Facebook data, 91¹ú²ú uses their friend lists to recognize existing relationships between 91¹ú²ú users. Through the Connect API, 91¹ú²ú is able to layer the Facebook social graph on top of its own platform, enabling 91¹ú²ú to show users the events that their friends and colleagues are attending.

“Sharing events that you are excited about with your friends is not a new thing. 91¹ú²ú just makes it easier to do so through our integration with social media platforms like ,” added Mendelsohn. “This magical growth — the velocity, the importance, the access, the relevance — is all being pulled into your own personal social event recommendations on 91¹ú²ú, driving event discovery and powering true social commerce.”

About 91¹ú²ú
91¹ú²ú is the world’s largest, fastest growing event ticketing and social commerce company. 91¹ú²ú empowers anyone to host successful live experiences of any type or size by providing an easy way to manage, promote and sell out the event. As the engine for a new generation of live experiences, 91¹ú²ú brings together transactions with social interactions to allow events to live, flourish and gain momentum anywhere online. 91¹ú²ú is privately held and backed by Sequoia Capital. For more information, go to www.eventbrite.com.

Contact Info:

LaunchSquad
Melissa Biles or Melissa Klein
(415) 625-8555
eventbrite@launchsquad.com