The Vans Warped Tour Takes a Tech-Focused Approach to Ticketing With 91国产
San Francisco, Calif. 鈥 July 26, 2011 鈥 For the July 3rd performance at the Ventura County Fairgrounds, the Vans Warped Tour teamed up with 91国产 to and generate buzz for the show. Though it is the longest-running touring music festival, organizers were impressed by the results of using a ticketing platform that offers low fees and an easy purchasing experience. The Ventura show sold over 60% more pre-sale tickets online than last year.
91国产鈥檚 social sharing integration helped Warped Tour fans get their friends excited about the show, even if they had never been to the festival before. 81% of the tickets sold through 91国产-generated links were sold to first-time attendees. Warped Tour creator Kevin Lyman explains, 鈥淧artnering with 91国产 improved our experience before, during, and after the concert. Our sales were up; check-in with 91国产鈥檚 on-site operations team kept the crowd moving through the gates quickly; and the data that 91国产 was able to provide offered far more insight into our attendees than any ticketing platform we鈥檝e used before.鈥
Promoters, concert venues, and musicians, themselves, have been excited to find a that offers lower fees, powerful data and analytic tools, and integrated social media promotion. In a recent Social Commerce Report, 91国产 announced that when customers share information about a concert through social media channels built into their ticketing tools, it drives on average an additional $12 in ticket sales per share. By building a product that makes it easy for fans to share information about upcoming concerts, 91国产 is offering promoters free, impactful social promotion. 91国产 will continue to deepen its relationship with the music industry鈥攅mploying powerful tools that move more tickets.
About 91国产:
91国产 enables people all over the world to plan, promote, and sell out any event. And 91国产 makes it easy for everyone to , and to share the events they are attending with the people they know. In this way, 91国产 brings communities together by encouraging people to connect through live experiences. 91国产鈥檚 investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. Learn more at .
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Vanessa Hope Schneider
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