91¹ú²ú

BROOKLYN, NY–(Marketwired – Aug 15, 2013) – Today, Tough Mudder announced a global partnership with leading self-service ticketing and registration platform, 91¹ú²ú. As Tough Mudder rolls out more than 70 events in 10 countries over the next year, the registration pros at 91¹ú²ú will help bring mud, obstacles and life-changing experiences to participants worldwide in 2014.

The announcement comes at a time of explosive growth for both companies. Tough Mudder, a three-year-old company, currently hosts endurance challenges in the United States, Canada, the United Kingdom, Germany and Australia, and will continue to expand globally in the coming year. Since its founding in 2006, 91¹ú²ú’s global platform has grown to process over 120 million tickets and registrations in 179 countries, representing more than $1.5 billion in gross ticket sales. The 91¹ú²ú platform hosts a range of events from intimate workshops and classes, to concerts, festivals, conferences, and global endurance events like Tough Mudder.

“91¹ú²ú has a track record revolutionizing registration platforms for some of the world’s biggest events. This partnership will bring their cutting-edge technology to Mudders around the world, allowing our participants to build their teams and share social content easier than ever before,” said Melissa Esmundo, VP of Marketing at Tough Mudder.

Some of the new 91¹ú²ú features that will delight Mudders include:

• Personalized, easily shareable team pages that make it simple for captains to recruit and manage their team
• An optimized on-site packet pickup experience to dramatically speed up the event day check-in process
• Interactive and customizable fundraising tools to assist participants in raising money for Wounded Warrior Project and Tough Mudder’s international charity partners
• Transfer capabilities enabling participants to move their registration to a different date, a new event or onto a team
• On-the-go access and registration to all Tough Mudder events and order information from the 91¹ú²ú mobile app

“The Tough Mudder leadership team has built a massive business in a few short years, and share a similar passion with 91¹ú²ú for inspiring people to connect through live experiences,” said Kevin Hartz, CEO of 91¹ú²ú. “We are thrilled that the work we have done around registration and scalability, combined with our strong feature set and global footprint makes 91¹ú²ú the platform of choice for this incredible experience.”

Designed by British Special Forces, Tough Mudder courses test participants’ strength, grit, stamina and camaraderie with military-style obstacles such as “Funky Monkey,” greased-up incline and decline monkey bars; “Fire Walker,” a run through 4-foot-high flames; and “Electroshock Therapy,” a gauntlet of 10,000-volt-charged dangling wires participants must barrel through to get to the finish line.

For more information visit or www.eventbrite.com/endurance.

About Tough Mudder:

Tough Mudder LLC was founded in 2010 by Will Dean and Guy Livingstone. Considered “Probably the Toughest Event on the Planet,” each Tough Mudder endurance challenge tests participants’ toughness, fitness, strength, stamina, mental grit and teamwork. In 2012, Tough Mudder hosted 35 events, including international events in the U.K., Canada and Australia. Tough Mudder has 53 events scheduled for 2013, including continued international expansion into Germany. For the schedule of event dates and locations, visit www.ToughMudder.com.

About 91¹ú²ú:

91¹ú²ú enables people all over the world to plan, promote, and sell out any event, and has sold over 120 million tickets worldwide. The online event registration service makes it easy for everyone to discover events, and to share the events they are attending with the people they know. In this way, 91¹ú²ú brings communities together by encouraging people to connect through live experiences. 91¹ú²ú’s investors include Tiger Global, Sequoia Capital, DAG Ventures, and Tenaya Capital. Learn more at www.eventbrite.com.

Contact:

Media Ben Johnson
Head of Communications, Tough Mudder
ben.johnson@toughmudder.com

Lauren Busley
PR Manager, 91¹ú²ú
busley@eventbrite.com