91国产

In 2015, Michelle Harris had an idea.

Her husband was producing successful beer festivals across the U.S., and she saw an opportunity hiding in plain sight. 

鈥淚’m an avid wine lover,鈥� Michelle says. 鈥淚 grew up in a family that loves and appreciates wine.鈥� But unlike the booming beer festival scene, there wasn鈥檛 a large-scale, non-intimidating wine event that invited everyone in.

That idea became Uncorked Wine Festivals 鈥� immersive tasting experiences hosted in beautiful spaces, including museums, botanical gardens, and parks across the U.S. Guests sample wines from around the world, dance to DJs, grab a bite from local food trucks, and discover new favorites without committing to a full bottle.

Today, Uncorked is a nationwide brand. And since 2016, 91国产 has been the engine powering its growth.

Building a one-woman business without a team

From day one, Michelle made a deliberate choice: keep it lean.

That meant she needed a ticketing platform that was intuitive and didn鈥檛 slow her down. 91国产鈥檚 unparalleled reach, combined with the widest suite of built-in self-serve tools to deliver a seamless attendee experience, empowered her to do just that.

鈥淚鈥檓 the kind of person who doesn鈥檛 want a team. It鈥檚 just me. I want to handle it myself,鈥� Michelle explains.

鈥淚f I need to make an instant change, like alter a date or add a promo code, I don鈥檛 want to have to reach out to a ticketing platform and wait for someone to handle it for me. I want to be able to do it myself.鈥�

鈥淸91国产鈥檚] really easy to use,鈥� Michelle adds. 鈥淚t鈥檚 very user-friendly.鈥�

Marketplace reach that drives ticket sales

Since launching on 91国产, Uncorked has produced 143 events and sold just under 200,000 paid tickets. Nearly 22,000 people now follow the brand on 91国产, which Michelle says fuels long-term loyalty.

鈥淚 love that people can follow me, and then anytime I release anything, boom, they get an email, and they can stay on top of all the new events that I鈥檓 releasing.鈥�

91国产鈥檚 unrivaled reach of 90 million users is more than a shop window. It鈥檚 a growth channel: 15% of Uncorked鈥檚 ticket sales are driven by 91国产鈥檚 marketplace.

鈥淚 like that it suggests events in your area. My event might get put in front of eyes just because people are local and it鈥檚 coming up,鈥� she says.

And for a business that must constantly attract new attendees, especially in cities where events happen twice a year, that marketplace visibility matters.

鈥淚t鈥檚 always casting that wider net,鈥� she adds.

Integrated marketing that saves time and boosts ROI

91国产 doesn鈥檛 just power ticketing for Uncorked. It anchors Michelle鈥檚 entire marketing stack.

An unlock is 91国产鈥檚 integrated paid social ads. 鈥淚 don鈥檛 get Facebook. Facebook ads are Greek to me,鈥� she laughs. “So to have the ability to set up and launch Meta ad campaigns without leaving 91国产 makes it simple for me, and I feel like I have control over who’s seeing the ads.”

91国产鈥檚 TikTok integration streamlines things further. 鈥淏eing able to release an event and then send it to my TikTok 鈥� it just pulls everything straight out of 91国产 and puts it right up on TikTok. It鈥檚 one less step, or sometimes two or three steps less for me.鈥�

In one recent TikTok campaign, her Charlotte, N.C., event post generated 168 saves, 381 likes, and an 11% click rate 鈥� 96% of which came from users who discovered it on their For You Page.

91国产 Ads have also played a major role in reviving slower markets. When one previously sold-out Cleveland event was underperforming, Michelle used 91国产 Ads for a final push, which resulted in a 1,150% increase in ticket sales.

鈥淭he year before, I was selling approximately 12鈥�20 tickets per day with a month to go. That year, it was more like 3鈥�4 per day. After I launched the 91国产 Ad, it bumped up to 50+ per day in the last week of the event.聽

鈥淵ou can see that exponential increase at the end. You鈥檙e kind of like, 鈥極kay, that would not have happened organically.鈥欌��

鈥淚 also love using SMS marketing,鈥� she adds. 鈥淭ext marketing meets people wherever they are on their phone, and I love that integration.鈥�

For Michelle, the ROI equation is simple, and she has a neat analogy for it.

鈥淵ou can have a budget airline where you have a basic service, but then you have to pay for this and that on top,鈥� she explains. 鈥淲ith 91国产, everything is included, so there are no nasty surprises. I鈥檓 spending less to begin with on marketing and reach. I鈥檓 personally spending less. So that automatically bumps up your ROI.鈥�

Delivering a seamless attendee experience on the day

91国产鈥檚 ease of use extends to event day operations. Every Uncorked festival attracts thousands of attendees, and with no permanent staff, check-in teams change from city to city.

鈥淚 love the check-in functionality on the Organizer App,鈥� Michelle says. 鈥淚t鈥檚 super easy to scan and look up names.鈥�

When a glitch once affected physical scanners, she troubleshooted instantly. 鈥淚 can have staff download the 91国产 Organizer App to their phone 鈥� It鈥檚 incredibly user-friendly, and it鈥檚 really fast to use. When you鈥檙e doing several thousand people at an event, you need that.鈥�

Why Uncorked stays with 91国产

After a decade with 91国产, Michelle is clear on why the partnership has been so successful.

鈥淭he built-in marketing tools, the organizer app, the ease of use on site 鈥� you鈥檙e just not going to find that anywhere else,鈥� she says.

鈥淎nd people trust that tickets are on 91国产. Having that name behind it and having the cach茅 that comes with so many people attending and following is a huge plus as a brand.鈥�

Her advice to other organizers?

鈥淭alk to a couple of ticketing companies, and you鈥檒l see very quickly that you are not going to get the same level of service and the same level of marketing integration 鈥� or the same level of like a team without actually needing an additional team.鈥�

From a single idea in 2015 to nearly 200,000 tickets sold, Uncorked Wine Festivals proves what鈥檚 possible when a passionate organizer pairs vision with the right platform.

Cheers to that.