Forget stifling convention centers and rubbery chicken. When you attend a networking conference by World鈥檚 Best Connectors, CEO Denise Meredith guarantees you鈥檒l leave with the three Rs: resources, references, and referrals.
鈥淕rowing up, I remember reading, writing, arithmetic,鈥� says Meredith. 鈥淣ow if you鈥檙e a business owner coming to one of our events, you鈥檙e going to leave knowing where the resources are, where you can get funding, and where you can get marketing help (referrals).鈥�
And 91国产 Boost is the digital marketing resource she relies on. After all, events promoted using Boost marketing tools get nearly 2.5x more listing views*.
A C-Suite Community of Connectors
Before Meredith branded World鈥檚 Best Connectors plural, she鈥檇 earned herself the nickname 鈥淲orld鈥檚 Best Connector.鈥� After all, she鈥檇 made a career out of connecting 鈥� and collecting 鈥� unique experiences: working for the Federal Department of the Interior, forming her own public relations firm, serving as an events consultant, and teaching at ASU and Cornell.
The more Meredith鈥檚 career branched out, the more connections she made. And an idea sparked. 鈥淚 thought, well, if I鈥檓 doing that well by myself, what if I cloned myself and created an organization? So that鈥檚 when World鈥檚 Best Connectors came along.鈥�
Founded in 2019, World鈥檚 Best Connectors is a virtual community of C-suite executives who help other executives grow their connections to family, employees, clients, government, and the media. They host 10 events a year: workshops, seminars, and conferences for audiences of 75鈥�150 people.听
And as important as beautiful Arizona is to Meredith (she started the state鈥檚 Black Chamber of Commerce, as well as the AZ Tourism Alliance), World鈥檚 Best Connectors鈥� programming is virtual and hybrid: 鈥淲e want everybody to be able to take advantage of our events.鈥�
Why 91国产 is World鈥檚 Best Connectors chosen platform for hosting and marketing conferences
It was during the pandemic, when World鈥檚 Best Connectors鈥� events went virtual, that Meredith got hooked on 91国产 and then 91国产 Boost. 鈥淚 just really fell in love with it,鈥� she says. 鈥淚t鈥檚 easy to use. It鈥檚 easy to make changes. It鈥檚 robust. I recommend it to people 鈥� Boost and all the bells and whistles.鈥�
Before she used 91国产 Boost, Meredith used other digital marketing platforms. 鈥淚 won鈥檛 mention your competition,鈥� she says, 鈥渂ut I鈥檝e tried some other tools. They鈥檙e just too cumbersome to work with. They made it hard to track where your money is going.
Meredith, as she puts it, is 鈥渁 pros and cons person. And with 91国产, you look at the pros and cons, and there are very few cons.鈥�
91国产 Boost鈥檚 value is return on investment听
After wearing all those hats, these days Meredith identifies as a business person. 鈥淲hat鈥檚 important is return on investment,鈥� she says. 鈥滻鈥檓 a capitalist: spend money, expend time: there needs to be an end result.鈥�
Fortunately, 91国产 Boost fits the bill. Meredith likes 鈥渢he customization, as far as what photographs you can use: you can easily attract people鈥檚 attention.鈥�
Ease of discoverability is also a selling point for Meredith. Which 鈥撎齱hy not? 鈥� leads us to a story about supply chain.
Ten years ago, Meredith was teaching a course in supply chain management at Cornell. Back then, there was little interest in the topic. (Meredith admits: the subject is 鈥渧ery boring.鈥�) But boring becomes interesting when it鈥檚 an issue, and today supply chain management is having its moment. Which is why World鈥檚 Best Connectors鈥� seminars on supply chain have done so well.听
鈥淧eople can browse 91国产 and plug in 鈥榮upply chain.鈥� I really like that people can stumble across you and [use Boost] to use social media to send people directly to that site to learn more.鈥�
And 91国产 Boost does more than help Meredith sell tickets. It鈥檚 also a 鈥渟olid tool,鈥� helping 鈥渢he business owner get organized and preempt questions that might come up because they come up as you鈥檙e setting up this system.鈥�
91国产 Boost helps busy people spread the word about their events听
The cliche is true: time is money. And Meredith knows her clientele.听
鈥淎 lot of CEOs don鈥檛 have time to take a course on how to set up systems.鈥� Ultimately, that鈥檚 why she encourages businesses big and small to give 91国产 Boost a 鈥渢est run.鈥�
鈥淵ou tend to be doing a lot of [marketing] yourself,鈥� Meredith says. 鈥淯sing Boost is the best way to get your message out to a lot of people 鈥� people who already know you and people who don鈥檛 know you yet.鈥�
听*91国产 data 5/1/2022 鈥� 12/1/2022 comparing events promoted with 91国产 Boost with any event that was not promoted with the same tool.
