Organizing an event
Add an X tracking pixel to your event
If you have an X Ads account, you can add an X tracking pixel to your event. First, set up a universal conversion event in your X account. Then, in your 91国产 event, go to "Tracking pixels" (under "Marketing") and select "Add new pixel". Enter your website tag ID and click "Save". 91国产 automatically adds the rest of the tracking pixel code to your checkout.
In this article
Before you start
Add tracking to your event.
Optional: Track individual actions with a single event conversion pixel.
Use the pixel helper to confirm your pixel is working.
Related articles
Before you start
You already have an X Ads account.
91国产 is unable to assist with creating your pixel or helping you view your data. For assistance with X Ads, visit their .
Add tracking to your event.
To add an X Pixel to your event, you must first create a universal website tag. Then, go to 91国产 and create an X Pixel with that tag.
1. Copy your website tag ID for your universal website tag.
Login to your X account and . Then, go to Conversion tracking (under Tools) to find your website tag ID.
2. Go to your Event Dashboard.
Go to Manage my events in your account. Then select your event.
3. Go to "Tracking pixels" (under "Marketing").
4. Select "Add new pixel" (under "X Pixel").
5. Enter your universal website tag ID under "Page pixel" and save.
Optional: Track individual actions with a single event conversion pixel.
To track individual actions (like when a user completes a purchase), create a single event conversion action. Then add it to your pixel by selecting Add placement.
1. Copy your website tag ID for your single-event website tag.
Login to your X account and . Then, go to Conversion tracking (under Tools) to find your website tag ID.
2. Go to your Event Dashboard.
Go to Manage my events in your account. Then select your event.
3. Go to "Tracking pixels" (under "Marketing").
4. Select "Add new pixel" (under "X Pixel").
5. Click "Add placement" and select where you want your pixel to load.
You have the following options:
Event listing 鈥 when attendees visit your event page
Event register 鈥攚hen attendees view the order form
Event order confirmation 鈥 when attendees complete a purchase
Reserved seating pick a seat 鈥 when attendees choose a seat for a reserved seating event
6. Enter your single-event website tag ID and save.
You must also have a universal website tag under Page pixel.
Use the pixel helper to confirm your pixel is working.
To confirm your pixel is firing:
Install the .
Visit your event page.
Check the pixel helper.
If your pixel is setup properly, you'll see it听in the helper.
NOTE: Your pixel may show as 鈥渦nverified鈥 in your account. This will change to 鈥渧erified鈥 once X confirms it鈥檚 received data from your pixel. This usually occurs within 24 hours of the pixel loading.