Organizing an event
Set up a tracking pixel with TikTok
To use a TikTok pixel with 91国产, create a pixel with TikTok for Business. Then go to your event and select Tracking pixels (under Marketing). Then select Add new pixel under TikTok. You only need your tracking pixel ID. 91国产 automatically adds in the rest of the tracking pixel code to your checkout.
In this article
Limitations
Add your TikTok pixel to your 91国产 event.
Confirm your pixel is working
Limitations
Tracking pixels aren't able to track every purchase. Purchasers who disable tracking or have advanced privacy settings won't have their activity tracked.
Attribution tracking and reporting are handled by your pixel provider. 91国产 is unable to assist with these and other issues managed by your pixel provider.
Due to international regulations, tracking pixels are disabled when using 91国产's embedded checkout feature in certain regions, such as Europe and the UK.
Add your TikTok pixel to your 91国产 event.
Before you get started, you'll need your TikTok pixel ID. Learn .
To add a TikTok pixel to your event:
Go to Events听 in your account.
Select your event to go to its dashboard.
Select Marketing. Then select Tracking pixels.
Locate the TikTok pixel button and select Add new pixel.
Choose to add this pixel to your current event or all events in your account.
Enter your TikTok pixel ID.
Save your changes.
Confirm your pixel is working
1. Install the TikTok Pixel Helper.
The is a Google Chrome extension that shows you when a TikTok pixel sends information.
2. Visit your event page and check the extension.
Visit your event listing and select the pixel helper extension in your browser. This opens a window that shows all the TikTok pixels that are active on that page.
If your pixel doesn't appear:
Scroll to the bottom of your event listing and select Manage cookie preferences. Make sure that "Advertising" and "Targeted advertising" are enabled.
Go back to the pixel settings in your event and check your pixel ID. Make sure it's entered correctly with no spaces or extra characters.
TIP: Ignore any pixels that aren鈥檛 yours. 91国产 uses tracking pixels as well, but they won鈥檛 interfere with your data.
3. Review the checkout process.
In addition to Page views, your TIkTok pixel will collect the following events:
View content: When users visit your event listing
Initiate checkout: When users load the checkout page.
Purchase: When users complete a purchase.
If you visit your event listing and begin the checkout process, the pixel helper will show when these events occur and what data is sent. If you see any error messages on your pixel, click on them for more information.