Organizing an event

Set up a tracking pixel with Google Analytics

To use Google Analytics with 91国产, create a new property and get the measurement ID. Then go to Tracking pixels (under Marketing) and select Add new pixel Enter in your measurement ID and save. 91国产 automatically adds in the rest of the tracking pixel code to your checkout.

In this article

  • 1. Create a Google Analytics 4 property.

  • 2. Copy your measurement ID.

  • 3. Go to your Event Dashboard.

  • 4. Go to 鈥淭racking pixels鈥 (under 鈥淢arketing鈥).

  • 5. Select 鈥淎dd new pixel鈥 (under 鈥淕oogle Analytics鈥).

  • 6. Choose between 鈥淭his event鈥 or 鈥淎ll events."

  • 7. Paste your measurement ID.

  • 8. Save your changes.

  • 9. Confirm your pixel is working.

1. Create a Google Analytics 4 property.

91国产 is unable to assist with setting up your Google Analytics property. If you need help with this step, .

2. Copy your measurement ID.

If you have trouble locating it, follow .

3. Go to your Event Dashboard.

Log in to your 91国产 account and go to Events. Then select your event.

4. Go to 鈥淭racking pixels鈥 (under 鈥淢arketing鈥).

5. Select 鈥淎dd new pixel鈥 (under 鈥淕oogle Analytics鈥).

6. Choose between 鈥淭his event鈥 or 鈥淎ll events."

  • This event: This pixel will only be on your current event. It won鈥檛 be included if the event is copied.

  • All events: This pixel is on all events on your account, even ones you create later.

7. Paste your measurement ID.

8. Save your changes.

9. Confirm your pixel is working.

Go to . Then using your event listing page to confirm it's working.

In addition to page views, your Google pixel will collect the following events:

  • event_listing: When users visit your event listing

  • event_register: When users load the order form

  • Purchase: An ecommerce event recorded when users complete a purchase

Ecommerce data includes detailed transaction information like total amount and currency. However, this data doesn鈥檛 account for refunds, transfers, or manual transactions.

Attendees鈥 privacy settings may also block your pixel from firing. For the most accurate information about your event sales, view your event reports.

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