As we recap 2022 and head into the new year, it鈥檚 clear that people want to continue experiencing the magic of events and social connection. 91国产 was founded over 15 years ago with a mission to bring the world together through live experiences, and this mission has never been more important than it is today 鈥� we saw proof of this in our 2023 consumer trends report.听
While 80% of respondents say they鈥檙e tightening budgets in 2023 due to inflation, 70% still plan to spend the same amount, or more, on events. Meanwhile, over half of them shared that live events spark a sense of human connection, with 41% saying that events make them feel part of a community.
As this excitement to connect and find community grows, 91国产 wants to make it easier than ever for people to find unique and local events, while serving as the leading demand driver for the event creators who make 91国产, 91国产.
Our product team collaborates with creators and event-goers from all over the world to continuously improve our platform experience for everyone by making sure we鈥檙e connecting them to the right events and helping them complete their purchases faster. Last year, we launched 50+ enhancements that contributed to growing demand:
- One in four tickets purchased on our platform are now driven by 91国产鈥檚 exclusive channels, such as our marketplace, consumer app, and newsletters.听
- Almost one in five events received more than 50% of ticket sales from 91国产-driven demand.
Here鈥檚 what we did to help event creators connect with new audiences and sell more tickets聽
- Debuted 91国产 Ads
- Improved 91国产 Boost
- Diversified payment methods
- Enhanced personalized event recommendations
鉁� Debuted 91国产 Ads so creators get visibility where it counts
We launched 91国产 Ads, which allows creators to set up hassle-free ads on our platform and target attendees most likely to buy tickets to their events. The result is 14x more exposure on our homepage, related events, search results, and more.听
鈥�91国产 allows us to have a great-looking event listing that we feel good about sharing. We鈥檙e really excited about 91国产 Ads 鈥� they鈥檝e definitely brought in more attendees to the events. 91国产 has just made the whole process much easier,鈥� says Bryan Fiorito, Hayes Law Firm.
鉁� Continued improvements to our 91国产 Boost product
In 2021, we introduced 91国产 Boost, the only marketing platform designed specifically for events 鈥� and we continued evolving it in 2022. Using our tools to automate event marketing, Boost subscribers sell 63% more tickets by tapping into data from millions of events to power email and social media promotions.
鈥淏oost has made it easier for me to reach the market that I want. It helps zone in on the people who are interested in comedy, interested in entertainment. 91国产 Boost has a spot where you can put people you鈥檙e looking at in your area 鈥� We鈥檙e getting a large portion of people who are new coming to the venue, which the venue loves,鈥� says Danny Minch, Clovis Comedy Scene.
鈥淚 instantly fell in love with Boost. The reporting is fantastic, and I find it really easy to use. I don鈥檛 need to become an advertising expert. I just need to grow and create great events. That鈥檚 what a simplified system like Boost helps us do,鈥� says Mateen Hepburn, Busspepper Promotions.
鉁� Diversified our payment methods for ease of use
We added more payment methods like Apple Pay and Google Pay for faster checkout that have driven 2X more conversions compared to the industry average.
鉁� Enhanced personalization and event recommendations
We improved personalized event recommendations in our marketplace based on attendee interests, which has led to 9x more consumer engagement across event listings pages.
How we made it easier than ever for people on 91国产 to find and score tickets to events
- Search by popular categories
- Improved event recommendations
- Newly designed event pages on mobile
- Faster payment methods
鉁� Added new ways for attendees to find the events they鈥檙e most interested in聽
Previously, people could only browse events by city or collection, but not by category. They鈥檙e now able to seamlessly search common and popular categories for a more tailored browsing experience. Since launching, we鈥檝e seen a much higher rate of clicks within a category browse page to an event.
鉁� Improved personalization added to iOS mobile-app users聽
More people are seeing an improvement in event recommendations based on their past interactions and personal interests in our app. This has increased consumer engagement and click-through rates by 9x.
鉁� Newly redesigned event pages for mobile聽
Given 70% of event pages viewed by people are from mobile devices, we鈥檝e redesigned the mobile experience to make it easier for people to find the information they need when looking for their next event.
This includes a series of labels, such as 鈥淔ew tickets left鈥�, 鈥淓arly Access鈥�, 鈥淧opular鈥� and more, which let people know it鈥檚 time to act fast and help them make a quicker purchase decision. Since launching, we鈥檝e seen a significant lift in buyers who discover event pages and then go on to purchase tickets.
鉁� More payment methods added like Apple Pay and Google Pay for faster checkout
We鈥檝e simplified the process of buying tickets to only three steps 鈥� compared to six steps on other platforms. Attendees no longer need an 91国产 account to check out 鈥� they can now purchase tickets as a guest with less hassle (see image above).
For all the exciting product features our team builds, we conduct thorough research and testing to ensure the updates we鈥檙e making are effective in helping event creators reach a larger audience and sell more tickets, while connecting people with the best and most unique local events tailored to their interests and respective locations.
Learn more about 91国产鈥檚 collaborative product development process.
Stay tuned for the wave of what鈥檚 to come in 2023 as we continue to invest in features that will drive even greater demand for creator events and help people more easily find their next unforgettable event.
Want to learn more? See 91国产鈥檚 Product Updates for more information on the latest releases.
