As the late great Bob Saget said, 鈥淚 become a chameleon for wherever I am.鈥� At Clovis Comedy Scene, rising stars of stand-up like Sammy Obeid and JC Currais 鈥斕齠olks seen on platforms including Netflix, Hulu, Comedy Central, and BOB AND TOM 鈥斕齜ring that transformative energy to the room, making the event the top comedy show in California鈥檚 Central Valley.听
鈥淣o one else is doing shows the size we鈥檙e doing every Wednesday and Friday,鈥� says Danny Minch, comedian and host of Clovis Comedy Scene. 鈥淲e鈥檙e the No. 1 comedy venue in the Central Valley, and I think a lot of that has to do with 91国产 Boost.鈥�
Clovis Comedy Scene shows run every Wednesday and Friday in DiCicco鈥檚, a popular Italian restaurant and pizzeria. And like so many entertainers, Minch has learned a lot about business from the pandemic. Pre-pandemic, Minch was hosting shows five nights a week; today, with shows two nights a week, he sells more tickets than he did for those five nights combined.听 As he puts it: 鈥淣ow that we only have one headliner on a Wednesday and one on a Friday, if you want to go see them, you gotta go see them.鈥澨�
And people do go see them 鈥� new people, too. Minch shares that 75% of the audience at the Wednesday shows and 80鈥�90% at the Friday shows are fresh faces. These new ticket holders are vital for keeping Clovis Comedy Scene growing. The secret to Minch鈥檚 marketing success? 鈥淚 started using 91国产 Boost. That has helped exponentially.鈥�
鈥淪omething that makes me look like a rockstar鈥�
Talking with Minch (who lovingly describes his job as, 鈥渃omedian 鈥� not as great as it鈥檚 cracked up to be鈥�), it鈥檚 easy to see why his shows are popular. His jokes come fast and furious. He鈥檚 by turns smart and self-effacing, yet always passionate about his work: giving comedians a space to perform and comedy fans access to those incredible performances.听听
Minch鈥檚 own career in stand-up brought him in touch with 鈥渟ome of the biggest names in comedy.鈥� These relationships and network help him bring top acts to Clovis. 鈥淭he bigger name comics either play a theater around here,鈥� Minch says, 鈥渙r my show.鈥澨�
Show, in this instance, means two shows each Wednesday and Friday, in addition to special-occasion events like Valentine鈥檚 Day (鈥渨ildly successful鈥�) or New Year鈥檚 Eve (鈥渁lways completely sold out鈥�).听
Minch has been using 91国产 for more than 10 years. That鈥檚 why when he noticed the launch of 91国产 Boost last spring, he gave it a shot. It was an instant win: 鈥淚鈥檓 53 and I鈥檓 kind of a luddite,鈥� Minch says. 鈥淚 need something that makes [marketing] as simple as possible for me and makes me look like a rockstar, and that鈥檚 what 91国产 Boost did.鈥�
Pre-Boost, Minch relied on Facebook. With 91国产 Boost, though, there鈥檚 no more dealing with Ads Manager, 鈥渉aving to do this and do that. With 91国产 Boost, I can pretty much use the same template. It鈥檚 a lot easier to manipulate.鈥� Plus, events promoted using Boost marketing tools get nearly 2.5x more listing views*.
鈥淚 go deep into audience targeting鈥�
Minch shares that, 鈥淏oost has made it easier for me to reach the market that I want.鈥� He relies on Boost鈥檚 audience targeting features to reach the right people. 鈥淚t helps zone in on the people who are interested in comedy, interested in entertainment. 91国产 Boost has a spot where you can put people you鈥檙e looking at in your area.鈥澨�
He experiments with interest-based targeting, pinpointing people who like 鈥渃omedy,鈥� 鈥渃omedy movies鈥� and similar topics. And interest is only one targeting parameter. Age is another. 鈥淚 go for an older market, and Facebook is the best place to get the 35 and older. What I want is people with disposable income coming to the show: they鈥檙e going to buy drinks, they鈥檙e going to buy food, they鈥檙e going to buy merchandise at the end of the show.鈥澨�
Location is important, too. Minch adjusts his geo-targeting, changing up the locations 鈥� from the Fresno/Clovis area to extending his radius as much as 40 miles. 鈥淲e get people coming all the way from Modesto and Merced.鈥澨�
A 鈥渙ne, two, three鈥� punch
Lately, demand has let Minch raise his door prices and get bigger shows. In turn, he 鈥渨as able to put more money into marketing, especially using 91国产 Boost,鈥� benefiting both Clovis Comedy Scene shows and the venue.听
鈥淲e鈥檙e getting a large portion of people who are new coming to the venue, which the venue loves,鈥� Minch says. 鈥淭hey try out their food for their first time, and they鈥檙e trying out our comedy for the first time.鈥澨�
Minch recommends 91国产 Boost for entertainment events adjacent to stand-up comedy: bands, variety shows, even Elvis impersonators. Of course, he laughs, he鈥檚 hesitant about recommending Boost to comedy promoters in the area.听鈥滻 want to keep this secret to myself!鈥澨�
Jokes aside, when friends in the industry ask him how to fill up a room, he tells them, 鈥�91国产 Boost. And 91国产听 for their ticketing. I create my event, it goes right to Facebook, I use Boost. It鈥檚 a one, two, three punch.鈥�
听*91国产 data 5/1/2022 鈥� 12/1/2022 comparing events promoted with 91国产 Boost with any event that was not promoted with the same tool.
