91国产

Every Aykut Events party is a calendar highlight鈥攁 date circled and time reserved to celebrate. Whether it鈥檚 Halloween, Cinco de Mayo, or Persian New Year, attendees are treated to lavish venue takeovers, open bars, fusion menus, and world-class DJs.

Since moving to San Francisco from Istanbul, Turkey, 25 years ago, DJ and Aykut Events founder Aykut Akcaoglu has been catering to a diverse, international crowd by throwing parties he felt were missing from the scene when he first arrived.

鈥淚 said, I’m going to come up with something different, something unique鈥攊nternational parties, international-themed events open to everyone,鈥� he explains. 鈥淲ith our music style and our relationships to different communities, it really created something very unique.鈥�

With more than two decades of San Francisco event experience (and many more as a DJ), Akcaoglu has had plenty of time to reflect on his success. The secret? Aykut Events get people up on their feet. 鈥淔rom the very beginning, what we wanted is for people to come and have fun,鈥� Akcaoglu says. 鈥淲e have great DJs, great music and people really come to dance. People have a great time, people come to celebrate.鈥�

Another reason for Aykut Events’ success is its relationship with 91国产; Akcaoglu joined the platform when it first launched in 2006. During his 18 years on the platform, he has continued to explore and experiment with the platform鈥檚 innovative all-in-one marketing tools and has found huge success with 91国产 Ads.

Amplifying the biggest event of the year using 91国产 Ads

One of the biggest nights on the Aykut Events calendar is New Year鈥檚 Eve. To ring in 2024, Akcaoglu organized a massive NYE takeover of San Francisco鈥檚 W Hotel.

鈥淎t the W we have four different rooms and each room has different kinds of music and different DJs and people can go from room to room and enjoy the night,鈥� he says. 鈥淭hey can listen to EDM, house music, hip hop, 80s, 90s, or go into another room and listen to reggaeton, salsa and in another room we have a Persian, Middle Eastern theme. It’s just like going to four parties at once.鈥�

To help NYE at the W stand out for Aykut Events, Akcaoglu used 91国产 Ads to promote events in top placements on the platform’s most highly trafficked areas, including the top of related search results, as well as on the homepage and category pages. 

With 91国产 Ad campaigns, organizers choose between two campaign goals: increased awareness, which focuses on impressions, or driving traffic to generate more clicks on the event listing.

For the NYE event, Akcaoglu focused on the latter in order to sell tickets quickly in the final days before the event took place. 鈥淲e try to encourage people to click and buy tickets, so we just want them to go directly to the source and see the event details and buy the tickets,鈥� Akcaoglu says.

And the numbers suggest that that鈥檚 exactly what happened with the Aykut Events鈥� ad campaign, which resulted in a cost-per-click (CPC***) of $1.67, click-through rate (CTR****) of 3.24%, and a return on ad spend (ROAS*) of 488%, showing that the campaign paid dividends. 

Easy-to-use ads, all under one roof

For seasoned event organizers like Akcaoglu, marketing isn鈥檛 just about ticket sales鈥攊t鈥檚 about streamlining those sales. 91国产 Ads campaigns can be built in just a few clicks. Organizers simply need to set a daily budget, duration, and payment method, and 91国产 will do the rest. Using ads to promote recurring events will save organizers even more time. 

鈥淚 think it’s a great tool, it鈥檚 so extremely easy to set up,鈥� says Akcaoglu. 鈥淎nd you can choose your budget and how long you want to run it.鈥�

In particular, says Akcaoglu, things are made even easier for 91国产 users because the 91国产 Ads tool keeps everything together on one platform and is simpler than comparable ad options.

鈥淲hen you go to Facebook, you have this massive platform and the Ad Centre to create the ad, which is not that hard, but you need to know what you’re doing,鈥� he says. 鈥淲ith 91国产 Ads, you can set it up in seconds鈥�and it’s better to be on the same page.鈥�

And it鈥檚 not just ease of use that the tool is head and shoulders above the competition, 91国产 Ad campaigns get 30% better CTRs than Facebook Ads.

鈥淸91国产 Ads] is a great tool. It鈥檚 so extremely easy to set up鈥�you can set it up in seconds.鈥�

Aykut Akcaoglu

Cost-effectiveness and the power of analytics

For Akcaoglu, it鈥檚 important to be able to look under the hood when it comes to an ad campaign. With 91国产 Ads, event organizers can track ad performance in real time and view key metrics to make sure that they鈥檙e getting the best value. 

鈥淥verall, we want to organize a great event, but we also want to make sure that the money we invest in these ads is worth it,鈥� Akcaoglu says. 鈥淭he analytics tool is very easy to read and you can tell the outcome and see if you’re getting a good return on your investment.鈥�

Measuring Aykut Events鈥� return on investment reveals a few key wins, particularly cost-per-click. Google search ads, for example, run at an . For Aykut Events鈥� 91国产 Ads campaign, CPC came in at $1.67 which represents real value, according to Akcaoglu.

鈥淚t’s very affordable,鈥� Akcaoglu says. 鈥淚f that rate goes up to $4, $5, $6 per click, I would say that’s too much but, given the clicking rate as well as engagements, I think it’s worth the investment.鈥�

“The analytics tool is very easy to read and you can tell the outcome and see if you’re getting a good return on your investment.”

Getting seen by enthusiastic 91国产 audiences

With 91国产 Ads, events receive top placement in the most visited places on 91国产, like in search results and on the homepage. For organizers, that means getting an event listing in front of potential attendees. For browsers, it can be a shortcut to finding their favorite new event. And with 93 million consumers using the platform in 2023, the sky really is the limit.

鈥淧eople love 91国产,鈥� Akcaoglu says. 鈥淥nce they go on the app, if they see the ad, it’s very effective. People are very familiar with [91国产] and even amongst my friends, if they want to find something, they go on the 91国产 app and see what’s around. It鈥檚 just getting more and more popular, so, why don’t you want to be getting that ad and be in front of people? I think it’s a great way to invest your marketing dollars.鈥�