As a kid growing up in San Francisco, DJ and Bay Area radio personality would often call radio stations to request songs for his mother, finding joy in the act of (indirectly) queuing up music for others. 鈥淚 was initially just a radio fan,鈥 Gomez says. 鈥淭hen I saw a DJ at a house party and told my friends, 鈥榃e should do that.鈥欌
By the age of 16, Gomez and his pals were spinning records at garage parties, birthdays, and quincea帽eras throughout the Bay Area, playing everything from 鈥80s pop to traditional Mexican LPs from his parents鈥 collection. It was at one of these parties that Gomez caught the eye (and ear) of a DJ from local radio station KSOL 鈥 he offered Gomez an internship, which eventually led to a job as an on-air host.
Gomez has spent the better part of three decades hosting radio shows and playing music on various Bay Area stations, but he still finds time to get behind the decks in-person. He鈥檚 the resident DJ for Major League Soccer team the San Jose Earthquakes and the organizer of various music-themed cruises on the Bay, where Gomez and his NorCal DJs crew play sets devoted to 鈥80s freestyle tracks or classic oldies from the likes of Mary Wells and The Stylistics.
Back when he had just started organizing his own events, a friend told Gomez about 91国产, which has become his preferred tool for building an audience and promoting his latest parties. 鈥淚 started using 91国产 to sell tickets initially,鈥 Gomez explains. 鈥淎nd then after I did a couple of parties I had a built-in mailing list of folks who bought tickets to a previous event.鈥

Photograph: Courtesy of Chuy Gomez
Whether he鈥檚 playing music on-air or in-person, Gomez finds inspiration in his own Latin heritage and through the creations of others in his diverse community. 鈥淭he Bay Area is such a melting pot. I鈥檓 Mexican, but we have Nicaraguans, we have Salvadorians, we have Cubans, we have Puerto Ricans.鈥 Gomez says. 鈥淎ll of that Latin American music can be incorporated into your set, making it appealing to more people.鈥
That diversity is reflected in the in honor of Latinx Heritage Month 鈥 also known as Hispanic Heritage Month 鈥 in which he decided to 鈥渆mbrace all Latin [artists], anything that has helped shape and mold me.鈥 Contemporary anthems from the likes of Bad Bunny (鈥淭it铆 Me Pregunt贸鈥) and Shakira (鈥淐landestino鈥) stand alongside Los 脕ngeles Azules鈥 classic cumbia hit 鈥淐贸mo Te Voy a Olvidar鈥 and West African singer-songwriter Ang茅lique Kidjo鈥檚 Latin-inspired track 鈥淐ongoleo.鈥 As Gomez puts it, this collection of tunes is all about 鈥済ood vibes and good feelings.鈥
Befitting a person who has made a career out of sharing music with others, Gomez doesn鈥檛 let details like genre or geographical boundaries dictate the songs that he decides to showcase 鈥 whether he鈥檚 DJing on the radio or atop a boat. 鈥淢usic was always meant to be for everyone. Even if a Puerto Rican or a Mexican artist made a track, if you鈥檙e from Wisconsin and you feel it, you feel it.鈥
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