The disco ball strobes, lights glow, and music throbs. Everyone鈥檚 dabbing and strutting, twisting and twerking, in their finest club duds. Only this isn鈥檛 a nightclub or a warehouse party 鈥� it鈥檚 a living room or a bedroom (hey, even a pantry!) in any household attending an Online Dance Party.听
鈥淚 love making people happy, and I love it when they tell me that they鈥檙e happy,鈥� says Cynthia Crawford, host and DJ of . 鈥淭hat鈥檚 what I live for.鈥澨�
Toronto-based Crawford has been hosting Online Dance Parties since 2020. The idea stems from a pandemic-thwarted desire to hit the clubs, party, and, of course, dress up. Today, twice a week (on Fridays and Saturdays), she brings together dance fiends across North America, with an average 60 people logging on to groove. Most event-goers sport fabulous attire and street-ready makeup in the Zoom 鈥渂allroom.鈥澨�
Marketing online events involves fostering meaningful digital relationships with your audience, and using 91国产 Boost, Crawford does just that. 鈥淲hen I ran Boost鈥檚 email campaign, I got a lot of responses and a lot of people showed up. It was a big, big boost 鈥� hey, that鈥檚 a good name.鈥澨�
43.7% open rates for email (and other boogie-worthy stats)
In March, Crawford hosted a Saturday-night event dedicated to throwback tunes. Featuring听 鈥�80s and 鈥�90s song battles 鈥撎�plus disco 鈥� the Online Dance Party was free (per usual) and held on Zoom.
Crawford used 91国产 Boost to send an email campaign two and a half weeks before the event. The email copy succinctly described the event while also conveying its time (10:00 PM EST) and location (Zoom). The image in the email 鈥� a colorful illustration depicting iconic symbols of the decades represented in the event 鈥� matched the image for Crawford鈥檚 event listing.听
The email campaign reached 3,550 email addresses. This meant 43.7% of recipients opened the email, and 4.3% clicked through. More than half of the people who clicked through the email registered for the event. The email drove 98 registrations 鈥� nearly 50% of the 212 people that ultimately registered for the event.听
Crawford was floored. 鈥淚 owe so much of my success to 91国产 Boost,鈥� she says. And her success is notable. According to , average open rates for email marketing campaigns are 21.7% and average click-thru rates are 2.62%. No wonder 91国产 users call it their 鈥�secret sauce.鈥澨�
Cutting a rug on future campaigns听
Before using 91国产 Boost, Crawford鈥檚 marketing tactics were limited to publishing events on Facebook. She tried Instagram and Meetup with limited success. But Boost鈥檚 email campaigns moved the needle. Since using them, she鈥檚 seen social engagement and registrations go up.听
Now Crawford relies on Boost鈥檚 email marketing campaigns for getting out the word in advance. (She鈥檚 been excited to promote her Halloween and holiday events for months.) Given the volume of her events, she鈥檚 mindful about bundling announcements in her emails blast. Her logic: 鈥淟et me just send one email campaign, including both of the events, so users won鈥檛 feel harassed.鈥�
How can email marketing campaigns be so effective? One reason is their remarketing capabilities. With Boost鈥檚 email marketing tools, Crawford can quickly upload and save contacts from other platforms, and people that buy tickets to her events automatically get added to her subscriber list for easy re-engagement.听
Building a jamming community with Boost
Building brand awareness and building a jamming community 鈥斕鼴oost鈥檚 email campaigns is a key part of Online Dance Parties event marketing strategy.听听
Crawford recommends 91国产 Boost鈥檚 email tools for everybody, 鈥渆ven live events. I can鈥檛 think of one that I would discourage from using it.鈥�
And with the tips she receives from her events, she looks forward to investing in Paid Social Ads and Boost鈥檚 Instagram Growth Playbook. (After all, creators who used Paid Social Ads sold 3.5x more tickets per event*.) As Crawford says, 鈥淚 wanna put every penny back into it.鈥澨�
听*91国产 data 5/1/2022 鈥� 12/1/2022 comparing events promoted with Paid Social Ads with any event that was not promoted with the same tool.听
