The inbox is the land of opportunity. Maybe you use email to announce your upcoming events. Maybe you use email to share special offers or promotions. Maybe you use email to send follow-up surveys after your events to ensure your attendees鈥� feedback is heard.听
Email might seem like a simple communication tool, but it鈥檚 actually big business. And that big business is growing. According to the , 鈥�37% of brands are increasing their email budget in 2022, and only 1.3% are making cuts.鈥澨�
Email marketing is a crucial part of your brand. That鈥檚 why choosing the right email service provider for your business鈥� specific needs is such an important decision.听
Factors to consider when choosing an email service provider
Before selecting an email service provider, you should understand your email needs. These are linked to your event marketing strategy. What do you hope to accomplish with your email marketing? What audiences do you want to reach? What metrics do you want to measure?
From there, assess the functionality of the email service provider. Pay attention to how the emails will look: What templates are available? Note automation: Can you streamline your workflow with scheduling? Understand the send volume: How many emails can you send per day, and at what cost? And speaking of cost: How does the email service provider fit into your budget?
When to switch email service providers听
Even if an email service provider seems to check all the boxes, there may come a time when you need to take the plunge and switch providers. For Matt Orlove, that time came when he saw abysmal open rates 鈥� and learned that there was a better solution for marketing his events.听
Easy email marketing to stay connected听
We鈥檒l toot our own horn! 91国产 Boost鈥檚 email tool is optimized for event marketing. Creators who launched Paid Email Marketing campaigns sold an average of 4x more tickets per event*. Build your community, see higher open rates, automate your subscriber lists, and be done 鈥� in a few clicks.听
Thanks to 91国产鈥檚 data, people that purchase tickets to your events are automatically added to your subscriber list for easy re-engagement. If you decide to switch email service providers, it鈥檚 easy to upload the contact lists you鈥檝e previously created to Boost. And Boost鈥檚 auto-fill templates you鈥檒l never have (email) writer鈥檚 block again.
Plus, Boost鈥檚 email solutions work for your event volume, too. You can effortlessly add one or multiple event listings to your emails. You can even include Call to Action (CTA) buttons, so people can buy tickets right from your emails.听
Open rates 59% better than the industry average
Boost鈥檚 email tools provide a major bang for your buck. Get started for free with our events template or subscribe to 91国产 Boost for more options and send up to 10,000 emails a day, starting at just $15/month 鈥� half the price of other email platforms.
听*91国产 data 5/1/2022 鈥� 12/1/2022 comparing events promoted with Paid Email Marketing with any event that was not promoted with the same tool.
