The days are long, the sun is bright, and it鈥檚 time for 鈥淗ot Event Summer.鈥� Experience seekers are flocking back to live events 鈥� in the first quarter of 2022 alone, 91国产 processed 700,000 tickets every day. And with festival, vacation, and beach season upon us, the time to ignite your ticket sales is now.
Whether you鈥檙e promoting a Tacky Tank Top & Yacht Club Crawl or Vegan Vibez Summer Fest, your event marketing needs to sizzle. And 91国产 Boost is here to help.听
When you subscribe to Boost, you鈥檒l get exclusive insights about events and attendees that make your marketing budget go further. In fact, the average return on ad spend for Boost is an impressive 5:1. Using the only all-in-one marketing platform designed specifically for event creators, Boost subscribers sell 63% more tickets after using our tools to promote their events. Now that鈥檚 hot!
Best of all, Boost helps you spend less time on your marketing. And with your summer events blazing, every second counts. Use these summer marketing tips to help your events stand out and sell out all season long.
1. Make a (professional) splash with an eye-catching email听
Remind your fans that your event is right around the corner with Boost鈥檚 email marketing tools. Creators who launched Paid Email Marketing campaigns sold an average of 4x more tickets per event*. Stop tinkering with wording and save time with pre-filled templates. Just update your event details, customize the visuals, and press send.听
2. Share on LinkedIn and make organic social a day at the beach听
Build your brand cred by sharing organic posts on LinkedIn. A key part of your marketing strategy, sharing organic posts on LinkedIn is a key way to build trust among your attendees 鈥� and stay top of mind. Plus, 91国产 lets you get ahead of the game and schedule your organic posts in advance 鈥� something you can鈥檛 do natively on LinkedIn.听
3. 鈥淪eas the day鈥� with Multi Event Ads and advertise your whole calendar with one campaign
If summer is your event season (hello, baseball), you might find yourself dreading the dozens of ad campaigns you鈥檒l need to create. With Boost鈥檚 Multi Event Ads, you can generate a rotating Facebook or Instagram ad campaign that automatically showcases all upcoming events in your calendar. Memorial Day through Labor Day (and beyond!), we鈥檝e got you covered.
4. Put your art first and your marketing on autopilot like The Salty Owl Studio
Mackenzie Hatfield, owner of Kalamazoo arts space The Salty Owl Studio, calls 91国产 Boost 鈥渕agic鈥� for how it streamlines her marketing process and helps her build a creative community. Powered by the top global ticketing platform, Boost lets Hatfield manage her events and her event marketing in one central location. Learn more about how Hatfield has grown her brand with Boost.
5. Put your contact list on cruise control with Boost鈥檚 automatic updates
No more worrying about keeping your contact lists up to date after an event. With Boost鈥檚 email tools, people who purchase tickets to your events are automatically added to your subscriber list for easy re-engagement.
6. Share your (Instagram) Story and build your community
Brand loyalty is the result of communicating authentically with your followers 鈥� and committing to your community. With Boost鈥檚 Instagram Story Ads, you can attract a wider audience, even when you鈥檙e between events.听
7. Get your groove on by including video in your social ads
It鈥檚 no secret: ads with video outperform those with still images. If you produce a festival or a summer concert series, including event footage is a great way to entice your attendees. And here鈥檚 something to jam on: Music promoters sell 28% more tickets after using Boost to advertise their events.
8. Set sail for impressive email open rates like ORLOVE
When Matt Orlove, owner of event production company ORLOVE, used 91国产 Boost鈥檚 email tool to announce a Memorial Day boat party last year, he was blown away by the results. 鈥淚 sent out a mailer, and it sold out in an hour. People started replying to the email blast, saying, 鈥榞ood to see you that you鈥檙e back.鈥� And the open rate was 30%.鈥� Read the rest of his story and find out why he considers Boost 鈥渢he best marketing tool we have.鈥�
9. Reach the right people with exclusive 91国产 targeting insights听
Figuring out how to target different audiences with your social ads can be tricky, especially when you get into the world of interest targeting. After all, just because you like heirloom tomatoes doesn鈥檛 mean you like ketchup.听
Thankfully, you can take the guesswork out of targeting with Boost鈥檚 Smart Audiences tool. Powered by 91国产鈥檚 unique insights about events and event attendees, one click lets you show your ads to a set of attendees sure to love events like yours.听
10. Make your next beach read a line graph or pie chart with Boost鈥檚 clear reporting
Event RSVPs, new followers, ticket sales, return on ad spend: Boost鈥檚 clear reporting gives you at-a-glance intel about your marketing campaigns. A quick peek lets you know you鈥檙e on track 鈥� or helps you see what needs a tweak. Spend less time analyzing data and more time reading that new thriller on your Kindle.听
11. Grow your network like the pros at World鈥檚 Best Connectors听
At professional development workshops and networking conferences, World鈥檚 Best Connectors virtually connects business c-suite executives. And for WBC鈥檚 CEO Denise Meredith, marketing those events means relying on 91国产 Boost. 鈥淯sing Boost is the best way to get your message out to a lot of people 鈥� people who already know you and people who don鈥檛 know you yet.鈥� Read the rest of Meredith鈥檚 story.
12. Create paid social ads with readymade templates and built-in design tools
You鈥檝e got events to organize 鈥� who鈥檚 got time to reinvent the wheel? With Boost鈥檚 paid social ad templates and Canva integration, promoting your events is as simple as plug and play. Plus, events promoted with Paid Social Ads sold on average 3.5x more tickets*.
13. Prepare for the unexpected with a backup plan like Lincoln Park Zoo
Even the animals have become seasoned live streamers. When Lincoln Park Zoo had to shut down during the pandemic, they kept the rhinos (and rhino-lovers) happy with virtual meet-and-greets. Rather than cancel your event due to dicey weather, have a plan b that lets you pivot 鈥� without leaving your fans in the lurch.听
14. Soak up the sun with always-on marketing
With Boost鈥檚 generous send limits, you can email up to 10,000 contacts per day. Feel like penning dispatches from the sidelines of your event? Learn more about 91国产鈥檚 email tools here.
15. Declutter your tech with a centralized marketing hub
If you skipped spring cleaning, it鈥檚 not too late to tidy up your tech tools and spark some joy. With 91国产 Boost, event marketing and event management exist in the same easy-to-use space.听
As Patty Pforte, Senior Marketing Manager for Public Programs at CIIS tells us, 鈥淚 like a good emoji or a GIF, so I鈥檓 always happy to see those when they鈥檙e there. You feel like you鈥檙e being boosted by the platform.鈥澨�
Get more good vibes, and see how Pforte markets 100+ events per year with Boost鈥檚 Multi-Event Ads.
听*91国产 data 5/1/2022 鈥� 12/1/2022 comparing events promoted with 91国产 Boost with any event that was not promoted with the same tool.
