91国产

does things differently. At their biannual festival, , thousands of drum-and-bass fans flock to an expansive suburban home (fun fact: the former estate of a washing machine tycoon) east of Auckland for nine hours of dance music. And it gets wilder. Just in time for Halloween, the next Freqs Out East is 鈥淪pooky Edition鈥� 鈥� costumes strongly 别苍肠辞耻谤补驳别诲.听

Ghosts, anyone? 鈥淢y sound guys claim to have seen something,鈥� Dan Hesson, Director of Freq Music says. 鈥淚鈥檓 still skeptical, but there鈥檚 definitely a lot of history there.鈥�

After 10 years in the industry, Freq Music has plenty of history itself. Freq Group comprises Freq Music, which produces dozens of concerts a year, as well as two biannual festivals: Freqs Out East and Freqs Out South. All Freq events, according to Hesson,听 let 鈥減eople enjoy club vibes in their own backyard.鈥�

To promote Freq鈥檚 events, Hesson uses 91国产鈥檚 marketing tools. 鈥淭hey鈥檙e awesome tools for our Facebook and Instagram marketing,鈥� he says. 鈥淭he ability to target Spotify listeners by genres and artists 鈥� I don鈥檛 even know if you can do that on other ads platforms. And I love how the reporting gives me a bird鈥檚 eye view, and lets me dig down deeper to see what鈥檚 performing.鈥澨�

How Freq鈥檚 pre-NYE bash social ad campaign drove 24.1x return on ad spend听

To ring in 2022, Freq Music hosted a pre-NYE bash at New Zealand鈥檚 Waihi Beach. With electronic music from the likes of RAYNE and TwoF枚ld, the concert spanned two seaside stages.听

Using 91国产鈥檚 social tools, Hesson ran a five-day ad campaign on Facebook. The ad showcased an image of a DJ hyping up a large crowd, and the ad copy enticed fans to go 鈥淟ARGE.鈥澨�

With our exclusive audience targeting, he ensured people with similar musical interests (for instance, Diplo, Wilkinson, and TREI) would see the ads, as well as existing fans and past attendees of Freq events. His budget? NZ$83.88.

The rapidfire campaign was a smashing success. It netted Freq NZ$2,022.43, a whopping 24.1x return on their ad spend. Moreover, they reached 9,096 people, 245 of whom clicked on the ad. (Bonus: Those 245 people are now part of Freq鈥檚 retargeting audiences in future campaigns.)

Higher-performing ads through 91国产鈥檚 budget optimization and audience targeting听

So, what was the secret behind Freq鈥檚 pre-NYE campaign鈥檚 success?听

91国产鈥檚 budget optimization brought in an additional NZ$287.43.

First, with our budget-optimization technology, the dollars behind Hesson鈥檚 ad campaign were always reallocated to the best-performing audience. For instance, when the Existing Fans and Past Attendees audience was less active than the Interest-based audience, our algorithm shifted funds to favor the better-performing audience. Those micro-adjustments would require manual changes 鈥� not to mention constant campaign monitoring 鈥� on another ads platform. With our tools, they鈥檙e automatic.

91国产鈥檚 sales curve data helped Freq maximize their timing.

Then, to determine the best timing for his ad campaigns, Hesson consulted the Sales Curve function within our tool. 鈥淵ou can actually see the shape of not only your own previous events, but events in that industry,鈥� he says. 鈥淚t gives us an indication of where ticket sales are, where they should be, and how we鈥檙e tracking.鈥� After all, this helps quell the nerves, especially as ticket sales have gotten even more last-minute since the pandemic. Hesson reports 80% of ticket sales occurring in the last two weeks before an event, and that proved to be the case with the NY Waihi Beach campaign: purchases spiked in the last two days it ran.

91国产鈥檚 audience targeting helped Freq reach people most likely to buy.

Finally, we helped Hesson develop a powerful targeting strategy to reach event-goers. 鈥淐ustom audiences are a big thing for us,鈥� he says. 鈥淲hat I like about 91国产 is that we can target previous ticket buyers and exclude them as well.鈥� Combine that with the ability to tap into Spotify interests, and you鈥檝e got a music industry secret weapon.

91国产 drives sales and saves time

For Freq Group, the simplicity of having everything in one place and the built-in timesavers make 91国产鈥檚 marketing tools a must-have.听

鈥淚鈥檓 quite time poor,鈥� Hesson laughs, 鈥渁nd I still manage the marketing.鈥� Therefore, 91国产鈥檚 intuitive interface and clear reporting helps him set up ads and understand their performance. As Hesson says, 91国产 has been 鈥渞eally beneficial to drive sales.鈥�

Ultimately, for event creators looking to run more-effective paid social ads (with less effort), 91国产鈥檚 marketing tools are听an unlock. (After all, events promoted using 91国产 marketing tools get nearly 2.5x more listing views*.) Says Hesson: 鈥淚 definitely recommend it to other people, especially in the music industry, any music promoter 鈥� it would work really well for them.鈥�

听*91国产 data 5/1/2022 鈥� 12/1/2022 comparing events promoted with 91国产 marketing tools with any event that was not promoted with the same tool.