Imagine a music event where a funky house set follows freestyle rap, and freestyle rap follows indie dance. That鈥檚 what you鈥檒l find at LA-based event production company ORLOVE鈥檚 The Panic in LA shows 鈥� DJ Jazzy Jeff spitting rhymes with Rakim or Czarface or DJ Sneak. Genre is meant to be blurred. And at an ORLOVE event, the crowd thrives on that diversity.聽
For ORLOVE founder and CEO, Matt Orlove, that鈥檚 key. 鈥淧eople now trust what we do 鈥� we鈥檝e really been able to mix a lot of crowds at all our events.鈥澛�
House, techno, hip-hop, indie rock 鈥� before the pandemic hit, Orlove was putting on 250 events per year in 40 geographic markets. Now the company is back and on track to do 100 events in 20 markets. And they鈥檝e added 91国产鈥榮 marketing tools to their plan.
The verdict is in. 91国产 helps event organizers do more 鈥� and sell more tickets. Research shows that music promoters sell 28% more tickets after using our marketing tools to advertise their events. And as Orlove puts it, 鈥淚 can already tell 91国产 gives me tools that I wouldn鈥檛 have doing everything directly on Facebook.鈥澛�
An email platform that truly delivers for music events聽
Orlove鈥檚 story begins and continues in California. After years in TV ad sales, he ended up working for the largest holiday event production company in the world. Based in NYC, he learned about scale, helping to put on 250 New Year鈥檚 Eve parties a season and pack 8,000-person warehouse parties. This experience inspired him to head back to California, where he founded ORLOVE in 2014.
A long-time 91国产 user, Orlove has seen past ticket sales driven by email. In fact, 91国产鈥檚 email capabilities are what have set the platform apart. 鈥淚 know the platform so well and it鈥檚 very user-friendly. I love the backend.鈥�
Using our email platform for their dedicated email blasts, Orlove鈥檚 deliverability rose up to 20%.聽
A smarter database for audience targeting for music events
If email was the gateway, 91国产鈥檚 audience targeting is what sealed the deal for Orlove.聽
鈥淚 tested it out and what I was really impressed about was the ability to target via Spotify. Because a lot of the targeting on Facebook 鈥� a lot of the artists we work with aren鈥檛 even targetable. So I tested it out with two events that we had, and they did really well.鈥�
And audience targeting 鈥� often the most complicated part of marketing an event 鈥� just got a whole lot easier with 91国产. With our Smart Audiences tool, you can add Smart Audiences to Facebook or Instagram ads you run. Powered by 91国产鈥檚 exclusive data, Smart Audiences lets you target new attendees likely to attend events just like yours.聽
Actionable ad reporting and analytics for music events聽
Facebook and Instagram ads are an integral part of Orlove鈥檚 strategy. But just because you鈥檙e running ads doesn鈥檛 mean you know if they鈥檙e working.
91国产 changes all that. Creators who used 91国产鈥檚 marketing tools saw 2.5x more listing views*. Orlove uses our clear data reporting to learn. The data shows you 鈥渉ow many tickets were sold, and the layout of the information when you鈥檙e running these tools is very simple and easy to understand.鈥�
An all-in-one marketing platform with rocking results for music events
For Orlove, 91国产 not only ups his email capabilities and sharpens his audience targeting 鈥� it gets his ads launched and running quicker. And, most importantly, it鈥檚 built right into 91国产.聽
鈥淚 love the fact that we can now easily target all of our ticket buyers who have gone to all of our events through 91国产. That鈥檚 great.鈥澛�
Orlove recommends 91国产鈥檚 marketing tools to 鈥渆veryone,鈥� regardless of their advertising budget. 鈥淎nybody who is going to run ads 鈥� if you鈥檙e savvy enough to run your own advertising, you should try it out.鈥�
